Audience Platform Lead at Dentsu in New Delhi, Delhi, India

Audience Platform Lead Location: DGS India - Bengaluru - Manyata N1 Block Job Description: Business Title Technical Lead – AEP & AJO Years of Experience 5 to 9 Job Description We are seeking a highly skilled and strategic Technical Lead – Adobe Experience Platform (AEP) & Adobe Journey Optimizer (AJO) to drive the architecture, implementation, and optimization of enterprise-grade customer experience solutions. This role is ideal for professionals who combine deep hands-on expertise in AEP and AJO with strong technical leadership capabilities and can guide cross-functional teams in delivering real-time, personalized, and privacy-compliant customer experiences at scale. You will own the end-to-end technical delivery of AEP-based solutions—spanning data ingestion, Real-Time Customer Profile, identity resolution, audience segmentation, and activation—while also leading the design and execution of omnichannel journey orchestration through AJO. You will collaborate closely with architects, product owners, campaign managers, and marketing stakeholders to ensure alignment between business objectives and platform capabilities. Must Have Skills Hands-on expertise in Adobe Journey Optimizer (AJO) – journey design, campaign orchestration, decisioning, and message execution (MUST HAVE) Deep experience with Adobe Experience Platform (AEP) – Real-Time CDP, data ingestion (batch & streaming), XDM schema design, and Real-Time Customer Profile Proficiency in AEP identity resolution (Identity Graph), audience segmentation using Segment Builder and Profile Query Language (PQL) Strong experience with AEP Data Collection (Launch/Tags), Web SDK, and Mobile SDK for event capture Expertise in AEP Destinations – configuring activation to paid media, CRM, email, and custom endpoints Advanced API skills – AEP APIs (Catalog, Ingestion, Segmentation, Flow Service) and AJO APIs for programmatic journey management Proficiency in Python or JavaScript for data transformation, automation, and scripting Experience with cloud platforms (AWS, GCP, or Azure) and big data / streaming technologies (Kafka, Spark) Good to Have Skills Experience with AJO Decisioning / Offer Decisioning (formerly Offer Management) for personalised offer delivery Familiarity with Customer Journey Analytics (CJA) for cross-channel reporting and attribution Knowledge of Adobe Analytics integration with AEP and AJO for unified data flows Experience with AEP Data Distillery (Query Service / PSQL) for ad-hoc analysis and derived datasets Exposure to composable CDP concepts and reverse ETL tools (e.g., Hightouch, Census) Understanding of data privacy regulations (GDPR, CCPA) and consent management within AEP CI/CD pipelines and DevOps practices for AEP configuration management Client-facing experience with stakeholder management and solution presentations Key Responsibilities Lead end-to-end architecture and implementation of AEP solutions including data ingestion, XDM modelling, identity graph, and Real-Time CDP Design, build, and govern omnichannel customer journeys and triggered campaigns in AJO – including email, SMS, push, in-app, and web channels Configure and manage AJO Decisioning to deliver personalised offers and content across touchpoints Define and enforce AEP data governance standards – schemas, datasets, data usage policies (DULE), and consent frameworks Oversee AEP data ingestion pipelines (batch via SFTP/S3 and streaming via HTTP API / Kafka) ensuring data quality and SLA adherence Lead audience strategy – design segmentation logic, manage audience lifecycles, and configure activations to downstream destinations Collaborate with marketing, analytics, and product teams to translate business use cases into AEP/AJO technical solutions Conduct code reviews, mentor engineers, and enforce platform best practices across the team Manage AEP Sandboxes, package and promote configurations across environments (Dev, Stage, Production) Evaluate and implement AEP / AJO upgrades, new features, and integrations with the broader Adobe Experience Cloud Ensure compliance with GDPR, CCPA, and other data privacy regulations within the AEP data architecture Troubleshoot complex issues across data flows, journey failures, API integrations, and activation channels Contribute to roadmap planning and continuous improvement of the AEP/AJO platform infrastructure Educational Qualification Bachelor’s in Engineering with a specialisation in Computer Science, Data, or IT Graduate from other fields with good communication and analytical skills Certification (If Any) AD0-E607 Adobe Journey Optimizer Business Practitioner Expert (Preferred – aligns to AJO must-have) AD0-E602 Adobe Real-Time CDP Business Practitioner Professional or Expert AD0-E600 Adobe Experience Platform Technical Foundations AEP Architect Expert certification (AD0-E605) – desirable for senior candidates Shift Timing 12 PM – 10 PM Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent Additional Locations: Mumbai, New delhi