Digital Marketing Analyst at Delaware North in Buffalo, NY

Overview:

Delaware North Global Headquarters is hiring a Digital Marketing Analyst to join our team in Buffalo, New York. As a Digital Marketing Analyst, you will be responsible for overseeing the planning, execution, and successful completion of website development projects.

Additional Details:

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities:

• Implement, maintain, and troubleshoot website tracking using tag management systems (Google Tag Manage)
• Configure and support analytics platforms (GA4, Adobe Analytics, or similar)
• Design and maintain data layer specifications to support consistent, scalable event tracking
• Implement and QA marketing and advertising tags (e.g., Google Ads, Meta, LinkedIn, and other platforms as needed)
• Validate tracking across environments (development, staging, production)
• Configure and manage cross-domain and cross-platform tracking to ensure accurate user journey attribution across websites, checkout flows, and third-party integrations (e.g., payment providers, booking engines)

Qualifications:

• 3+ years of hands on experience in digital marketing tracking, analytics engineering
• Strong experience with tag management systems (Google Tag Manager preferred)
• Working knowledge of Google Analytics 4 (GA4) or another enterprise level analytics platform
• Experience implementing or supporting consent management platforms
• Practical understanding of how privacy regulations impact marketing and analytics tracking
• Working knowledge of JavaScript fundamentals, website data layers, browser developer tools
• Ability to clearly communicate technical concepts to non technical stakeholders