Senior Product Marketing Manager at Definitive… · Framingham

About Definitive Healthcare: At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011. We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India. We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. About the Role We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform. The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact. What You'll Do Product Positioning & Messaging Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform Translate complex healthcare data, analytics, and feature sets into customer centric value propositions Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development) Ensure consistent positioning across website, sales materials, campaigns, and product experiences Go-to-Market Strategy & Launches Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions Partner closely with Product Management to align on roadmap priorities and launch readiness Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams Define launch goals, success metrics, and post launch optimization plans Sales & Revenue Enablement Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services) Support strategic deals, customer conversations, and field feedback loops as a subject matter expert Partner with Revenue Leadership to improve win rates, deal velocity, and product attach Market, Customer & Competitive Insights Conduct ongoing market and competitive research within the healthcare data and analytics landscape Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible Act as the voice of the customer across product and GTM teams Cross Functional Leadership Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership Influence roadmaps, priorities, and investment decisions through market insight and data Drive alignment across teams without direct authority in a fast‑moving, matrixed environment Success Metrics (Examples) Successful execution of on time, high impact product launches Improved sales enablement effectiveness and internal adoption of messaging Increased pipeline influence, win rates, or expansion tied to assigned products Strong cross functional alignment and stakeholder satisfaction What You'll Bring Required 7–10+ years of experience in B2B product marketing, product management, or related roles Proven experience driving go-to-market strategy for SaaS or data driven platforms Strong ability to position complex products and value propositions clearly and simply Experience partnering closely with Sales and Product teams Excellent written, verbal, and presentation skills Preferred Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets Familiarity with selling to enterprise or mid‑market customers Experience supporting multiproduct platforms or solution based selling MBA or equivalent experience a plus Attributes for Success at Definitive Healthcare Customer ‑obsessed with a strong understanding of B2B buying dynamics Strategic thinker who can move seamlessly between big picture planning and hands on execution Comfortable operating in ambiguity and driving alignment across teams Data driven, curious, and deeply collaborative Passion for improving healthcare through better data and insights Compensation and Benefits The salary range for this position is $91,000– $169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications. Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution. Why we love Definitive, and why you will too! Industry leading products Work hard, and have fun doing it Incredibly fast growth means limitless opportunity Flexible and dynamic culture Work alongside some of the most talented and dedicated teammates Definitive Cares, our community service group, gives all of us a chance to give back Competitive benefits package including great healthcare benefits and a 401(k) match What our Employees are saying about us on Glassdoor: “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.” -Business Development Manager “Great team. Amazing growth. Employees are treated very well.” -Research Analyst “I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.” -Profile Analyst If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter. If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request. Definitive Hiring Philosophy Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply! Privacy Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information. Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.