Sr. Marketing Specialist - HOKA Paid Media at Deckers… · Shanghai

Sr. Marketing Specialist - HOKA Paid Media Location: Shanghai, China This position is dedicated to Paid Media strategy and execution, with comprehensive responsibility for managing HOKA's OOH advertising and paid media campaigns. Core duties include developing OOH media strategies, executing media buying and optimization, managing the vendor ecosystem, and achieving media investment efficiency and brand growth objectives through cross-functional collaboration and data analysis. The ideal candidate will possess solid hands-on experience in Paid Media, exceptional vendor management and negotiation skills, outstanding project coordination capabilities, and a profound understanding and passion for outdoor sports. 40% Paid Media Strategy & End-to-End Execution Develop strategies for HOKA's OOH advertising, encompassing media planning, buying, optimization, and full-cycle execution management. Lead the negotiation, coordination, and implementation of mall advertising placements, and oversee other paid media projects. 20% Vendor & Partner Ecosystem Management Manage media, creative, mall ads, and other vendors/partners, responsible for their screening, benchmarking, negotiation, relationship maintenance, and performance evaluation. Collaborate with the sales channel to maintain cooperative relationships with malls housing DTC and WSL stores. 25% Internal Collaboration & Creative Asset Oversight Collaborate with internal channel teams to secure premium media resources and favorable commercial terms, achieving cost optimization and balancing business objectives. Oversee the visual direction of paid advertising creative assets, coordinate with the design team to produce high-quality materials, ensuring brand tone and aesthetic consistency. 15% Data Analysis, Project Management & Optimization Monitor and analyze campaign performance data, regularly produce post-campaign reports, and drive strategy and execution optimization based on data insights. Drive the efficient delivery of cross-departmental projects involving content, design, sales, agencies, etc. Complete other tasks assigned by the direct manager.