Digital Marketing Specialist at Decima… · Cairo

Decima International is a professional services company, providing project management and controls services to clients in the United States and the Middle East. Our mission is to become the premier professional services provider across all industry sectors we are engaged in. To accomplish this, Decima International’s founders established a simple yet powerful formula: Approach each client engagement as a partnership, create an environment that attracts the most talented professionals and allows them to flourish, and regulate growth to maintain excellence in our service standards. Role Overview The Digital Marketing Specialist will be responsible for planning, executing, and monitoring digital marketing activities across online channels. The role focuses on increasing brand visibility, driving engagement, generating leads, and supporting the company’s marketing objectives through digital campaigns, content planning, performance tracking, and online community management. Key Responsibilities Develop and execute digital marketing campaigns across social media, search engines, email, and other online platforms. Manage the company’s social media channels, including content scheduling, captions, posting, and community engagement. Plan and coordinate digital content calendars in alignment with marketing campaigns and business priorities. Monitor campaign performance and prepare regular reports on reach, engagement, leads, conversion, and ROI. Support paid advertising campaigns, including boosting posts, Google Ads, Meta Ads, and other relevant platforms. Coordinate with the Graphic Designer to produce creative assets for campaigns, social media, ads, emailers, and website content. Conduct market and competitor research to identify trends, content opportunities, and digital best practices. Support SEO activities, website content updates, landing pages, and basic performance optimization. Track digital marketing KPIs and recommend improvements based on data insights. Ensure all digital content is aligned with brand tone, guidelines, and marketing objectives. Support marketing events, launches, campaigns, and promotional activities from a digital communication perspective. Required Qualifications Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Proven experience in digital marketing, social media management, or performance marketing. Good understanding of social media platforms, digital campaigns, content planning, and online advertising. Experience with Meta Business Suite, Google Ads, Google Analytics, or similar digital tools is preferred. Strong writing skills in English and Arabic. Analytical mindset with the ability to read campaign results and suggest improvements. Good coordination skills and ability to work with creative/design teams. Required Skills Social media management Digital campaign planning Content calendar creation Paid ads support Reporting and analytics SEO basics Market and competitor research Copywriting and caption writing Communication and coordination skills Attention to detail Preferred Skills Experience in lead generation campaigns Experience with B2B or service-based marketing Email marketing experience CRM or marketing automation knowledge Basic design sense to brief designers effectively Decima International is an Equal Opportunity Employer who is committed to the safety and wellbeing of all. All qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, or medical conditions related to pregnancy, childbirth, or breastfeeding), age, medical condition, marital or domestic partner status, sexual orientation, gender, gender identity, gender expression and transgender status, mental disability or physical disability, genetic information, military or veteran status, citizenship, low-income status or any other status or characteristic protected by applicable law. At Decima International, we offer a competitive salary package, including paid time off and performance-based bonuses. We also provide excellent medical, vision and dental insurance for our employees.