Customer Segment Manager, AVP~VP, CBG at DBS Bank · Shanghai

Principal Responsibilities

• Develop differentiated value proposition in accordance to the Wealth Continuum framework and implement key strategies for HNW customer segments
• Conceptualize key initiatives to drive HNW customer acquisition in line with business goals
• Digital expertise on marketing and campaign/event by leverage on resourceful eco-partner channel for biz driven
• Improve collaboration with other business units and cross-market team to leverage synergies on key areas of customer acquisition and value proposition enhancement
• Conceptualize, develop and implement partnership programs to augment wealth value proposition and positioning vs competitors
• Analyze portfolio data and formulate strategies across customer segments to improve customer quality and loyalty
• Roll out strategic projects with AI, digital tool and data science to uplift HNW customer experience to drive biz result. Education and Relevant Experience
• Fruitful customer segmentation and marketing experience for HNW customers with resourceful eco-partner channel
• Strategic thinker with ability to integrate acquisition efforts with key strategies
• Strong biz planner and project management ability to implement initiatives from both onshore and regional.
• AI, data and digital experience with creativity.
• Strong analytical skills to drive portfolio actions and profitability
• Excellent communication both in EN & CN and presentation skill.
• Ability to embrace change and be customer centric with risk control mindset.

Location: PRC - Shanghai

Job: COO Office/Business Mgt & Support

Schedule: Regular

Employee Status: Full time