Cynet Systems→
Campaign Developer at Cynet Systems in Washington, DC
Skills
Job Description
Company Description
Headquartered in the Washington DC Metro area, Cynet Systems Inc has emerged as a leader in enabling other organizations, big and small realize their talent potential. Whether it’s in Staffing, Training, Recruitment Process Outsourcing, or Workforce Management Services like Payroll, Managed Vendor Services or Human Capital Management; our experts deliver these services. From Contingent Workforce Management Solutions- Direct Hire (Full Time/ Permanent), Contract (Temporary), or Contract to Hire (Temp to Perm), we have carved out a niche for ourselves as the “go to” name in IT & Engineering Consulting. As our clients can vouch, our sound reputation, success and delivery has been built on the core pillars of knowledge, creativity, flexibility and responsiveness.
Job Description
- Plan marketing programs
- Populate a delivery with content
- Personalize a delivery by using simple attributes
- Pull a segment for targeting
- Send a proof of the delivery
- Execute campaigns
- Assess the success of a campaign based on available reports
- Configure control groups, seed addresses, and approval cycles
- Format an extraction file for direct mail
- Implement campaign tactics in the workflow (e.g. identifying responders, and identifying buyers)
- Import and export lists
- Coding simple delivery content (HTML)
- Should know to implement and optimize the data schema.
- Should be able to evaluate the potential performance issues in a query.
Qualifications
- Minimum 3+ years’ digital marketing experience with a minimum 1 year experience with Adobe Campaign.
- Minimum 1+ year database analysis skills.
- Familiar with marketing campaign tactics such as multi-touch, life cycle, and reactivation.
- Understands marketing metrics such as ROI, click-through rates, conversion.
- Is aware of and can conform to ethical and legal guidelines for marketing (e.g., CAN-SPAM)
Additional Information
All your information will be kept confidential according to EEO guidelines.