In-Store Owned and Operated (O&O) Product… at CVS Health · Woonsocket

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As the In-Store Product Manager, you will partner with the O&O (Owned and Operated) team to drive the development, execution, and scaling of CMX’s in-store media network. This includes screen expansion strategy, ad delivery capabilities, measurement, targeting, and buying models. This role is essential to building a best-in-class in-store retail media offering that connects physical and digital experiences while delivering measurable outcomes for advertisers.

Responsibilities include, but not limited to:

• Contribute to the evolution of the in-store media product roadmap, spanning digital screens, in-store audio, and emerging formats, with a focus on scale and advertiser impact
• Support initiatives to expand and optimize in-store media supply, including screen footprint, placements, and store-level inventory strategy
• Assist in developing buying models and inventory packaging approaches, including impression-based and other flexible frameworks
• Partner with engineering, data, and operations teams to enhance core platform capabilities, including ad serving, targeting, delivery, and measurement
• Support the development of measurement frameworks to quantify in-store media performance, including sales lift and incrementality
• Collaborate with Sales, GTM, and Operations teams to help bring in-store offerings to market and improve cross-channel integration

Location: This role can be based remotely in the U.S. or near one of our Corporate Hubs.

If you are commutable to one of the following Corporate Hubs, you must work in the office 2 or more days a week:

Wellesley, MA

Woonsocket, RI

New York Soho area, NY

Chicago, IL

Required Qualifications

• 5+ years of product management experience within digital advertising, retail media, or AdTech, including experience with in-store media, DOOH, or physical retail media environments. Proven ability to work cross-functionally across engineering, operations, sales, and external partners

Preferred Qualifications

• Familiarity with in-store media buying models, including slot-based and impression-based pricing, along with inventory and packaging constructs
• Experience building or supporting measurement solutions (e.g., attribution, incrementality, sales lift)
• Understanding of audience targeting using first-party data in privacy-compliant environments
• Strong analytical and problem-solving skills with a data-driven mindset
• Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
• Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
• Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.
• Experience with analytics tools and A/B testing methodologies is highly desirable.

Education

Bachelor’s degree in Business, Marketing, Computer Science, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required

MBA or relevant Master’s degree preferred