Marketing Communications Directors #IN1275 at Cummins · Indianapo…

Lead marketing communication planning and strategic direction for significant part of the business. Direct marketing communication professionals to develop global marketing strategies and communication plans that contribute to the organization’s growth and success. Oversee the execution of integrated marketing communication plans, ensuring they are innovative, effective, and consistent with brand messaging. Develop product portfolio roadmap accounting for customer needs and business constraints. Strategically design and supervise the creation of engaging and relevant messaging and content across various platforms, ensuring consistency and alignment with brand messaging. Stay informed of industry trends, competitor activities, and customer preferences to drive informed decision-making and identify growth opportunities. Create educational opportunities for teams to develop market intelligence and utilize Competitive Analysis to monitor ongoing market research to understand trends, potential and product applications in target markets. Partner across business units and teams in delivering marketing communications initiatives, ensuring alignment of work to key business objectives and defined success measures. Work to resolve conflicts where needed. Recruit, develop, manage, coach and mentor direct reports; fostering a collaborative and high-performing work environment. Build and strengthen relationships with stakeholders/leaders/suppliers utilizing marketing analytics tools including PowerBI. Maintain and enhance the company's brand identity, ensuring consistent messaging and positioning across marketing channels. Define pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis for large global contracts. Supervise and influence the strategic involvement of virtual and in-person events across various markets and stakeholder groups, ensuring the target markets are reached in a creative and effective way that deepens connections to the Cummins brand. Ensure team delivers outstanding show representation and metrics for sales and business teams. Set targets for data-driven decisions and provide strategic insights and recommendations to optimize campaigns and achieve Key Performance Indicators (KPIs). Manage the marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives. Drive marketing effectiveness through a strong command of innovative marketing trends and practices that enhance customer experience and integrate Voice of the Customer into communication plans. Utilize Digital marketing and emerging marketing technologies to automate processes and provide data-driven insights. Utilize knowledge of Articulating Value Proposition to interpret internal and external customer needs based on relevant application, and distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

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