Head of E-commerce & Digital Marketing at Crypto Next PLC · Market…

Head of E-commerce & Digital Marketing

Location: Market Harborough, Leicestershire, United Kingdom

The Role
Step into the role of Head of E-commerce & Digital Marketing.

In this newly created role you will be the internal owner and driving force behind our brand’s digital growth, commercial success, and operational excellence across our Total Platform ecosystem and third party partnerships. You will be fully embedded within the brand, acting as the vital bridge linking our internal brand strategy, creative vision, and trading calendars with the technical powerhouse of the Next Total Platform. You will lead a dedicated cross-functional team, spearhead platform prioritisation, and leverage data, AI, and e-commerce innovations to maximise profitability, optimise the customer journey, and scale our brand’s digital presence globally.

A significant part of this role will involve collaborative leadership with our core brand partner, NEXT, to deliver best-in-class eCommerce and marketing solutions. Additionally, you will be accountable for digitally replicating these successes across our partnership portfolio to ensure brand consistency, deliver omnichannel campaigns & drive incremental growth across the business.

Working Pattern: This is a full time role based at ‘The Barn’ - Joules’ purpose built Head Office in Market Harborough, Leicestershire. The typical hours for this role are 9am to 5pm, Monday to Friday and this is an onsite role. However, due to the intrinsic link between us and our key digital partner, NEXT, 1-2 days a week will be required at their Head Office in Enderby, Leicestershire.

Our Location
Market Harborough in Leicestershire, is where Joules began in 1989. This market town is home to the brand’s Head Office and is full of independent shops, bars and restaurants. It also benefits from good transport links to London, making it easily accessible for visitors and commuters alike.



What You'll Do
Working in collaboration with the internal department leads, and our external digital partners, you will be accountable for the brand's digital growth, strategic leadership, and overall commercial trading performance across our entire digital estate

Brand Integration & Strategic Leadership: Act as the primary internal champion and point of contact at Joules for everything e-commerce related. You will ensure deep information flow between our leadership, marketing agencies and platform operators to seamlessly resolve operational friction. Fostering a culture of initiative, mentorship, and succession planning. You will also maintain and optimise the P&L view of our platform resources, monitoring quarterly financial statements to drive internal efficiencies.

Growth Strategy & Commercial Trading: Set and drive the long term commercial roadmap for the brand website and third party digital estate, appraising all growth ideas for commercial viability. Develop a deep understanding of our trading calendars and customer shopping behaviours to capitalise on peak trading opportunities, optimise marketing metrics, and drive international growth. You will continuously monitor daily and weekly KPIs to deliver concise, action oriented updates to internal executive stakeholders.

Digital Optimisation & Innovation: Champion a continuous testing culture across navigation, sort orders, and user journeys to reduce friction and drive incremental sales. Drive sophisticated personalisation strategies, such as tailored product recommendations, and implement automation and AI tools to streamline day to day tasks. You will stay ahead of all technical developments on the Next e-commerce platform to ensure our digital capabilities remain cutting edge. You will use your experience to replicate this, where appropriate, across our digital partnerships.

Customer Experience & Retention: Partner closely with internal marketing and digital squads to scale new customer acquisition while refining CRM processes to increase repeat purchase frequency and Customer Lifetime Value. You will advocate for our customers digitally , translating technical platform features into customer friendly experiences that complement their well dressed time off.

Paid Digital Marketing & Performance Strategy: Define and drive the paid digital marketing strategy alongside the internal team, external agencies and marketing data scientists, ensuring all channels operate within tight efficiency guidelines. Maintain ownership of marketing spend to deliver sustainable profitable growth against agreed marketing metrics, test emerging acquisition channels, and design well thought out testing plans for ad creatives and landing pages.



What You'll Bring
To really shine within the role of Head of E-commerce and Digital Marketing you must be able to work flexibly and at pace with a fresh and effortless approach to leadership, blending our rich British heritage with modern digital innovation. From a technical and operational perspective, it would also be advantageous if you have:

E-commerce Leadership: A proven track record of growing high performing e-commerce sites, with a deep understanding of retail trading, CRO, data funnels, and international scaling.

Commercial & Financial Acumen: Strong experience managing P&Ls, reviewing financial statements, and driving cost efficiencies.

Influence & Collaboration: Exceptional communication skills with the ability to navigate matrixed organisations, unite cross functional teams, third party and agency teams and successfully advocate for brand priorities with platform stakeholders.

People Leadership: Genuine experience as a manager who excels at coaching direct lines, fostering an open, high trust team environment, and inspiring collaborative success.

Agile & Tech-Forward Mindset: A proactive problem solver passionate about AI, automation, and emerging retail tech trends, with the adaptability to pivot in a fast paced trading environment.



Sponsorship
In accordance with Home Office guidance successful candidates will be required to evidence their right to work in the UK before commencement of employment. Joules does not hold a Sponsor Licence and would not, therefore, be able to sponsor a successful candidate under the Skilled Worker route. The successful candidate must be able to demonstrate the right to work without sponsorship.


Please note that we may close the advert early if the required level of applications is received - this role requires an immediate start so apply now to receive early consideration.

#LI-Onsite

Our Working Way

At Joules, we honour our British heritage while creating products and experiences that delight, inspire, and connect with our customers every day. We are committed to bringing freshness and innovation to our collections, delivering style, quality, and joy in every season. We strive to be the leading brand in preppy, heritage ‘time off’ clothing, offering standout outerwear and rainwear, layered autumn and winter essentials, fresh spring and summer styles, and a broad selection across womenswear, menswear, kidswear, and homeware.

At Joules we lead on product, design, print, creative brand strategy and marketing whilst NEXT supports retail, HR, finance, distribution, customer service and returns - offering operational excellence.