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Personal Training Director- Des Moines at Crunch Fitness · IA-Des…
Mid LevelOn-siteFull-timeIA-Des Moines -50315$40k–$100k/yr
Job Description
Benefits:
- Health insurance
- Opportunity for advancement
- Bonus based on performance
- Paid holidays
JOB DESCRIPTION
The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location. The Personal Training Director recruits, develops, and retains a high-quality training team; maintains accurate Personal Trainer headcount and capacity to meet member demand; and is accountable for the successful attainment of departmental targets, including revenue performance, new-client enrollment, client retention, and client results. In addition to leading the department, the Personal Training Director personally services qualifying Personal Training sessions and maintains an active client base.
Business Ownership & Scope of Authority
The Personal Training Director is designed to operate as the business owner of the Personal Training department at the assigned location and is expected to be the first line of resolution for substantially all business, operational, staffing, and performance matters that arise within that department. When a Personal Trainer position is vacant or the department is below its approved staffing plan, the Personal Training Director is directly responsible for maintaining member service levels and session delivery until the position is filled, and for prioritizing recruitment and placement of qualified trainers without unreasonable delay. Aside from matters requiring formal legal review or Human Resources involvement, or matters that must be escalated to the Regional Director of Fitness, the Personal Training Director is expected to identify, own, and resolve issues at the location directly. ESCALATION The following matters fall outside this position’s scope of authority and must be escalated to the Regional Director of Fitness, Human Resources, Legal, or other designated Company leadership rather than resolved independently:
•Formal workplace investigations, harassment or discrimination complaints, and other protected employee-relations matters governed by Human Resources policy.
•Termination decisions, leave-of-absence administration, and other actions requiring Human Resources review and approval.
•Legal disputes, claims, subpoenas, regulatory inquiries, or matters requiring the involvement of the Company’s Legal department.
•Changes to approved staffing plans, budgets, pricing, or Company-established Personal Training programming.
•Matters otherwise designated by Company policy as requiring escalation beyond the Personal Training Director’s scope of authority.
Span of Control & Organizational Relationship
This position has leadership responsibility for the Personal Training department at one (1) assigned club location. This position directly manages, or provides leadership oversight for, the following positions:
•Personal Training Director in Training
•Elite Trainer
•Master Trainer
•Personal Trainer
Essential Duties & Responsibilities
The following are essential functions of this position. Essential functions are the fundamental duties of the position that the Company considers necessary to the role, performed with or without reasonable accommodation. This list is representative and not exhaustive.
Leadership & Staffing
•Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
•Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
•Conduct regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
•Build and sustain a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
•Identify, develop, and prepare talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
•Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.
Business & Revenue Performance
•Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
•Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
•Establish performance goals for the department and for individual team members.
•Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
•Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
•Personally service qualifying Personal Training sessions and maintain an active personal client base.
•Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
Payroll, Employment & Qualification Compliance
•Ensure Form I-9 documentation, tax documentation, and required work credentials are accurately completed and maintained on file for every team member at the assigned location.
•Ensure all hours worked by team members are accurately logged, recorded, and properly compensated in accordance with Company policy and applicable federal, state, and local wage-and-hour law.
•Ensure department payroll is completed accurately and on time, and that required payroll compliance reviews are completed.
•Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins.
•Ensure all team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved professional certifications, and that credentials are properly tracked in Company systems (e.g., ClubConnect).
•Ensure all team members complete required onboarding through Company-designated platforms (e.g., MindTickle, ClubConnect, or other Company-approved onboarding and course systems).
Technology, Data & Systems
•Ensure Company-designated platforms, including ClubConnect and NASM, are properly maintained and utilized at the assigned location.
•Ensure data security, system access, and required audits are completed in accordance with Company policy.
•Utilize Company technology and reporting systems, including dashboards such as Power BI, to monitor performance, identify at-risk clients, and support business decisions.
Client Experience & Retention
•Coach Personal Trainers to ensure clients receive professional, results-driven training, and uphold staff quality and training standards at the location.
•Regularly train staff on industry updates and support consistent development of the training team to effectively manage sales and service execution.
•Ensure members receive proper documentation, including client folders and accurately logged program and meal-plan records, in accordance with Company standards.
•Proactively identify and manage at-risk clients using Company dashboards and reporting tools, and support achievement of client retention and lifespan targets.
•Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Financial Integrity & Loss Prevention
•Ensure collections are processed accurately and that client payment types and billing practices comply with Company policy, including ensuring payment methods (such as ACH) are applied only as authorized by the client and Company policy.
•Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention (LP) concerns in accordance with Company policy, escalating matters as described in the Business Ownership & Scope of Authority section above.
Retail Performance
•Drive retail and supplementation sales performance (e.g., dotFIT, PES/PE Science, or other Company-approved retail programs) in accordance with Company-established retail targets.
Core Leadership Competencies
Success in this position depends on the following core leadership competencies, in addition to the essential duties described above:
•Business Acumen — understands the department’s revenue and margin drivers and translates business goals into daily execution.
•People Leadership & Talent Development — builds, coaches, and retains a high-performing training team and develops future leaders.
•Coaching Excellence — delivers and models professional, results-driven Personal Training and holds the team to that standard.
•Data-Driven Decision Making — uses performance dashboards and reporting tools to diagnose issues and prioritize action.
•Member & Client Focus — builds trust with members and drives long-term client results, retention, and lifespan.
•Accountability & Follow-Through — owns departmental results and closes the loop on commitments without prompting.
Experience & Qualifications
•Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
•Demonstrated success delivering Personal Training results and growing a client base.
•Experience hiring, developing, and retaining team members preferred.
•Experience managing budgets, staffing schedules, and payroll compliance preferred.
•Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.
Education & Certification
•High school diploma or GED required.
•Bachelor’s degree preferred.
•Current nationally accredited Personal Training certification required (NASM or other certification on the Crunch Fitness Certification Approval List).
•Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position, with or without reasonable accommodation.
•Ability to work in a club office setting; move throughout club floors and rooms; review, revise, and create club-related paperwork; and communicate effectively with employees, members, and the public.
•Regularly required to demonstrate, instruct, and physically participate in proper physical fitness activities, techniques, and procedures while personally servicing Personal Training sessions.
•Regularly required to lift up to 50 pounds.
•Regularly required to stand, walk, bend, kneel, and remain on the training floor for extended periods.
Travel Requirements
This position is based at a single assigned club location. Occasional travel is required for Company meetings, training, regional events, and new club support as business needs require.
Work Schedule
This is an exempt position. The role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Specific scheduling is coordinated with the Regional Director of Fitness based on the operational needs of the assigned location.
The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location. The Personal Training Director recruits, develops, and retains a high-quality training team; maintains accurate Personal Trainer headcount and capacity to meet member demand; and is accountable for the successful attainment of departmental targets, including revenue performance, new-client enrollment, client retention, and client results. In addition to leading the department, the Personal Training Director personally services qualifying Personal Training sessions and maintains an active client base.
Business Ownership & Scope of Authority
The Personal Training Director is designed to operate as the business owner of the Personal Training department at the assigned location and is expected to be the first line of resolution for substantially all business, operational, staffing, and performance matters that arise within that department. When a Personal Trainer position is vacant or the department is below its approved staffing plan, the Personal Training Director is directly responsible for maintaining member service levels and session delivery until the position is filled, and for prioritizing recruitment and placement of qualified trainers without unreasonable delay. Aside from matters requiring formal legal review or Human Resources involvement, or matters that must be escalated to the Regional Director of Fitness, the Personal Training Director is expected to identify, own, and resolve issues at the location directly. ESCALATION The following matters fall outside this position’s scope of authority and must be escalated to the Regional Director of Fitness, Human Resources, Legal, or other designated Company leadership rather than resolved independently:
•Formal workplace investigations, harassment or discrimination complaints, and other protected employee-relations matters governed by Human Resources policy.
•Termination decisions, leave-of-absence administration, and other actions requiring Human Resources review and approval.
•Legal disputes, claims, subpoenas, regulatory inquiries, or matters requiring the involvement of the Company’s Legal department.
•Changes to approved staffing plans, budgets, pricing, or Company-established Personal Training programming.
•Matters otherwise designated by Company policy as requiring escalation beyond the Personal Training Director’s scope of authority.
Span of Control & Organizational Relationship
This position has leadership responsibility for the Personal Training department at one (1) assigned club location. This position directly manages, or provides leadership oversight for, the following positions:
•Personal Training Director in Training
•Elite Trainer
•Master Trainer
•Personal Trainer
Essential Duties & Responsibilities
The following are essential functions of this position. Essential functions are the fundamental duties of the position that the Company considers necessary to the role, performed with or without reasonable accommodation. This list is representative and not exhaustive.
Leadership & Staffing
•Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
•Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
•Conduct regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
•Build and sustain a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
•Identify, develop, and prepare talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
•Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.
Business & Revenue Performance
•Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
•Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
•Establish performance goals for the department and for individual team members.
•Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
•Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
•Personally service qualifying Personal Training sessions and maintain an active personal client base.
•Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
Payroll, Employment & Qualification Compliance
•Ensure Form I-9 documentation, tax documentation, and required work credentials are accurately completed and maintained on file for every team member at the assigned location.
•Ensure all hours worked by team members are accurately logged, recorded, and properly compensated in accordance with Company policy and applicable federal, state, and local wage-and-hour law.
•Ensure department payroll is completed accurately and on time, and that required payroll compliance reviews are completed.
•Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins.
•Ensure all team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved professional certifications, and that credentials are properly tracked in Company systems (e.g., ClubConnect).
•Ensure all team members complete required onboarding through Company-designated platforms (e.g., MindTickle, ClubConnect, or other Company-approved onboarding and course systems).
Technology, Data & Systems
•Ensure Company-designated platforms, including ClubConnect and NASM, are properly maintained and utilized at the assigned location.
•Ensure data security, system access, and required audits are completed in accordance with Company policy.
•Utilize Company technology and reporting systems, including dashboards such as Power BI, to monitor performance, identify at-risk clients, and support business decisions.
Client Experience & Retention
•Coach Personal Trainers to ensure clients receive professional, results-driven training, and uphold staff quality and training standards at the location.
•Regularly train staff on industry updates and support consistent development of the training team to effectively manage sales and service execution.
•Ensure members receive proper documentation, including client folders and accurately logged program and meal-plan records, in accordance with Company standards.
•Proactively identify and manage at-risk clients using Company dashboards and reporting tools, and support achievement of client retention and lifespan targets.
•Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Financial Integrity & Loss Prevention
•Ensure collections are processed accurately and that client payment types and billing practices comply with Company policy, including ensuring payment methods (such as ACH) are applied only as authorized by the client and Company policy.
•Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention (LP) concerns in accordance with Company policy, escalating matters as described in the Business Ownership & Scope of Authority section above.
Retail Performance
•Drive retail and supplementation sales performance (e.g., dotFIT, PES/PE Science, or other Company-approved retail programs) in accordance with Company-established retail targets.
Core Leadership Competencies
Success in this position depends on the following core leadership competencies, in addition to the essential duties described above:
•Business Acumen — understands the department’s revenue and margin drivers and translates business goals into daily execution.
•People Leadership & Talent Development — builds, coaches, and retains a high-performing training team and develops future leaders.
•Coaching Excellence — delivers and models professional, results-driven Personal Training and holds the team to that standard.
•Data-Driven Decision Making — uses performance dashboards and reporting tools to diagnose issues and prioritize action.
•Member & Client Focus — builds trust with members and drives long-term client results, retention, and lifespan.
•Accountability & Follow-Through — owns departmental results and closes the loop on commitments without prompting.
Experience & Qualifications
•Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
•Demonstrated success delivering Personal Training results and growing a client base.
•Experience hiring, developing, and retaining team members preferred.
•Experience managing budgets, staffing schedules, and payroll compliance preferred.
•Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.
Education & Certification
•High school diploma or GED required.
•Bachelor’s degree preferred.
•Current nationally accredited Personal Training certification required (NASM or other certification on the Crunch Fitness Certification Approval List).
•Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position, with or without reasonable accommodation.
•Ability to work in a club office setting; move throughout club floors and rooms; review, revise, and create club-related paperwork; and communicate effectively with employees, members, and the public.
•Regularly required to demonstrate, instruct, and physically participate in proper physical fitness activities, techniques, and procedures while personally servicing Personal Training sessions.
•Regularly required to lift up to 50 pounds.
•Regularly required to stand, walk, bend, kneel, and remain on the training floor for extended periods.
Travel Requirements
This position is based at a single assigned club location. Occasional travel is required for Company meetings, training, regional events, and new club support as business needs require.
Work Schedule
This is an exempt position. The role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Specific scheduling is coordinated with the Regional Director of Fitness based on the operational needs of the assigned location.
Compensation: $40,000.00 - $100,000.00 per year
CRUNCH Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.
Looking to combine work, fitness and fun? CRUNCH Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at CRUNCH is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
CRUNCH is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of CRUNCH signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.