Graphic Designer - Fashion Industry at Cove & Lane… · Yeshwanth…

GRAPHIC DESIGNER

Cove & Lane | Bangalore | On-site

ABOUT COVE & LANE

Cove & Lane is building the future of premium bleisure workwear for women and

men. Every piece is fabric-first, designed for those who move seamlessly between

boardrooms and beyond without compromise. We're benchmarked against Aritzia and

positioned in the premium segment with a focus on quality, storytelling, and

commerce.

THE ROLE

You'll be the designer who bridges aesthetic vision and commercial impact. You'll

own visual storytelling across all touchpoints—from moodboards and brand systems

to product detail pages, social media, performance campaigns, and in-house shoots.

This is a high-impact role where your work directly drives conversions and shapes

how customers perceive Cove & Lane.

Core Responsibilities

Design Direction

Develop and maintain Cove & Lane's visual identity across print, digital, and packaging.

Create moodboards and design direction for seasonal campaigns, product launches, and brand

initiatives. Build and evolve our design system for consistency and scalability.

Product & Commerce

Design product detail pages (PDPs), category pages, lookbooks, and product lifestyle

imagery that converts. Create carousel assets, lifestyle mockups, and campaign-driven

designs. Collaborate with product and merchandising teams to ensure visual alignment with

our premium positioning.

Social & Performance Marketing

Design and art-direct Instagram content calendars, Reels, Stories, and Carousels. Create

performance ad creatives for Instagram, Meta, and Pinterest with a data-driven approach.

Adapt trending formats to our brand voice while maintaining cohesion. Brief copywriters and

videographers on visual direction.

Production & In-House Shoots

Develop shot lists and mood boards. Understand fabric properties, garment construction, and

product benefits for authentic storytelling.

WHAT YOU'LL OWN

● Visual identity across print, digital, and packaging

● Moodboards and design direction for seasonal campaigns and product launches

● Product detail pages (PDPs), category pages, and e-commerce assets

● Social media content calendars, Reels, Carousels, and Stories with trend adaptation

● Performance ad creatives with data-driven iteration (Instagram, Meta, Pinterest)

● In-house shoot briefs, styling, direction, and asset capture

● Design file organization, version control, and handoff to development partners

WHO WE'RE LOOKING FOR

Experience

● 1-3 years in design- agency/ product-side (fashion, beauty, or premium e-commerce preferred)

● Portfolio demonstrating strong design fundamentals: layout, typography, color, and composition

● Proven track record managing design across multiple formats: print, digital, social, and performance

campaigns

Skills

● Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

● Comfortable with design-to-execution tools: Figma, project management software, file organization

systems

● Basic video/motion editing experience (Premiere Pro, DaVinci Resolve) is a plus

● Strong eye for fashion/product styling and garment presentation

● Nift/ fashion background preferred

Mindset

● Curious about fabric, fit, and product—you want to deeply understand what you're designing for

● Data-aware: you understand that designs drive conversions, not just impressions

● Direct communicator; comfortable with fast iteration and constructive feedback

● Self-starter who can manage competing priorities, tight deadlines, and ambiguity

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person