Marketing Manager at CorDx in Alpharetta, GA

About Us

CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.

About the role

CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities

1. Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy aligned with our business goals.
• Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.

Brand Management:

• Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
• Develop brand-building strategies that elevate our market presence and customer engagement.

Campaign Development and Execution:

• Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.
• Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

Stakeholder Engagement:

• Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.
• Build and maintain relationships with key industry partners, stakeholders, and influencers.

Leadership and Team Management:

• Lead and inspire the marketing team to achieve exceptional results.
• Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.
• Digital Marketing

- Bachelor's or master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of marketing experience, with at least 3 years in a leadership role within the IVD or related healthcare industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of the IVD market, products, and regulatory environment.
- Exceptional leadership, communication, and collaboration skills.
- Digital Marketing experience.
- Experience with Lead generation
- Management ROI
- Management Marketing venders
- Ability to think strategically and analytically, with a creative approach to problem-solving.
- Proficiency in marketing analytics tools and platforms.

• Medical Insurance Plan

• Retirement Plan

• Paid Time Off

• Training & Development

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.