Marketing Events Lead at Copeland in Cluj-Napoca, Cluj County, Romania

Marketing Events Lead Location: Cluj-Napoca, Romania About Us We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are someone looking for a career change, a professional, an undergraduate student exploring your first opportunity, or recent graduate, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! We are seeking a Marketing Events Lead to drive the strategic planning, execution, and performance measurement of in-person tradeshows and events (across Europe). You will oversee event strategy, logistics, promotional campaigns, and post-event reporting while maintaining consistent brand representation across all engagements. This job is based in Cluj-Napoca, Romania. We provide a flexible working schedule with the option of working hybrid. Key responsibilities of the role: Lead the end-to-end management of in-person tradeshows and events, ensuring alignment with enterprise marketing goals and business unit objectives. Partner with business units to define event goals and KPIs, develop booth layouts that meet event requirements, and collaborate with internal and external design teams to create graphics and messaging. Provide strategic recommendations to business units on participation in tradeshows and events of varying size and scale, ensuring alignment prior to budget submission. Manage enterprise-wide event schedules and execution workflows using Monday.com to provide visibility and coordination across teams. Develop comprehensive marketing event briefs outlining target audience, messaging, themes, KPIs, stakeholders, tactics, and budgets. Schedule and lead planning meetings with all event stakeholders to ensure alignment and readiness. Coordinate pre-event customer invitations and communications with marketing automation and content teams. Work with content teams to develop on-site brand and product graphics aligned with enterprise brand guidelines. Develop and execute tradeshow promotional plans including PR, social media, digital campaigns, and email marketing to maximize exposure and generate sales leads. Manage internal event communications including attendee email campaigns, event playbooks, training or webcast sessions, booth staffing schedules, and event support planning. Coordinate with exhibit partners to manage product displays, shipments, show services, and other event logistics. Partner with company store teams to procure branded apparel and promotional giveaways that optimize spend and reinforce the company brand. Ensure booth setup and teardown are properly managed, either through on-site oversight or third-party supervision. Manage event budgets, including billing, scope changes, and internal chargebacks. Required skills and qualifications: Proven experience managing tradeshows, conferences, or large-scale marketing events from planning through execution and reporting. Strong project management capabilities with the ability to manage multiple events and stakeholders simultaneously. Experience coordinating event logistics, vendors, and exhibit partners. Ability to manage budgets and track event spend against forecasts. Strong communication and stakeholder management skills across marketing, sales, and external partners. High level of organization and attention to detail with strong execution skills. Preferred skills and qualifications: Experience using project management platforms such as Monday.com or similar tools. Familiarity with marketing automation systems, CRM platforms, and event lead capture technologies. Experience developing integrated event marketing campaigns across digital, social, PR, and email channels. Experience implementing lead generation and badge scanning programs tied to demand generation campaigns. Familiarity with event asset management, including display inventory, warehousing, and standardized event kits. Our Commitment to Our People Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including parental leav, vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team! Our Commitment to Inclusion & Belonging At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce.  Our employee resource groups play an important role in culture and community building at Copeland. Equal Opportunity Employer Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic informationordisability. We are committed to providing a workplace free of any discrimination or harassment. Work Authorization Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided. No calls or agency requests please.