Offline Media Manager at CookUnity in New York City, NY

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Media Manager for Offline Channels, you will take full ownership of CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by blending strategic media planning with rigorous performance measurement. This is a critical growth lever that bridges brand-building with bottom-line efficiency. You will be expected to run a sophisticated media operation, make smart bets on emerging channels, and communicate clear performance insights at all levels of the business. Responsibilities: Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution Qualifications: 5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC) Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality testing, and attribution frameworks Experience leading agency partnerships owning strategy development, performance accountability, and contract/scope management with external media partners Highly analytical thinker with advanced Excel skills you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights Strong creative judgment and brand sensibility you understand what makes compelling brand creative and can evaluate effectiveness across formats and channels Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools) Mindset that is successful for CookUnity’s Growth Team: Operates like an owner; consistently proactively sees around corners Highly adaptable, solution-oriented, and energized by rapid growth environments Low-ego collaborator who elevates teams and drives alignment Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits 🩺  Health Insurance coverage 🌅 401k Plan 📈 We grow, you grow: Stock Options Plan granted on Day 1 🌟 Eligible for a bi-annual performance bonus ⛱ Unlimited PTO 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical 🐣 Paid Family leave 🕯 Compassionate Leave: 3-5 days each time the need arises 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle 👩🏾‍🏫 Personalized Spanish coach 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position $145,000—$155,000 USD If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time! CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.