Continental→
JP Tire_RE Pricing&Product Management… at Continental · Tokyo
Mid LevelHybridFull-timeTokyo, Tokyo, Japan
Job Description
companyDescription
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
jobDescription
Mission / Purpose of the position
Drive profitable growth for PLT Japan by integrating Pricing, Product Management, and Market Intelligence into a cohesive, data-driven function: establish a clear pricing strategy and governance based on market and competitor insights to optimize margins; manage product portfolio positioning and lifecycle to ensure strong market fit and competitive differentiation; and deliver actionable intelligence on market trends, pricing dynamics, and competitor activities to support faster, fact-based decision-making—ultimately strengthening sales effectiveness and enabling sustainable profit growth.
Pricing Strategy & Governance
Develop and implement a transparent and competitive pricing strategy across segments
Define pricing positioning based on market and competitor benchmarks
Establish and manage pricing policies, guidelines, and approval processes
Lead pricing for new product launches and portfolio repositioning
Drive market segmentation through pricing logic and strategic recommendations
Pricing Execution & Commercial Support
Set up and maintain structured price lists aligned with strategy
Monitor market dynamics and propose promotion schemes under profitability guidelines
Communicate pricing and promotions to internal and external stakeholders
Support Sales with pricing tools, negotiation logic, and campaign frameworks
Pricing Intelligence & Profitability Management
Develop and deliver pricing reports and analysis to management and HQ
Monitor competitor pricing, market trends, and cost developments
Steer product profitability and mix in close cooperation with Controlling
Provide data-driven recommendations for price adjustments and margin optimization
Product Strategy & Portfolio Management
Develop and execute product strategy and roadmap aligned with market needs and company goals
Define product positioning, segmentation, and role within portfolio
Optimize local product portfolio (line-up, fitment, lifecycle management)
Identify market gaps and opportunities for new products or enhancements
Collaborate with HQ, R&D, and Supply for product development and allocation
Product Launch & Go-to-Market Execution
Lead new product / new size business planning and market introduction
Develop product positioning strategies, contribute to go-to-market execution
Create product messaging, catalogues, and sales materials
Ensure execution of launch readiness (training, documentation, promotion)
Ensure product compliance with JATMA labeling and regulatory requirements, including coordination of test schedules with HQ/R&D and leading local implementation
Marketing Intelligence & Data Management
Define and manage a structured marketing intelligence databank, including update procedures and governance
Ensure regular data updates via internal sources and external agencies, improving data accuracy and efficiency
Continuously enhance databank functions based on internal/external needs
Maintain a monthly market intelligence update, including newsletters and industry news highlights
Contribute to build and maintain dashboard/data update to support decision-making
Cross-functional Collaboration & Stakeholder Management
Act as key interface between HQ, Sales, Marketing, Controlling, and R&D
Present local market insights and product strategy in HQ functional meetings
Provide product and pricing training/support to internal teams
Ensure alignment across functions to drive effective execution and business impact
Internal Marketing Team Collaboration
Work closely with PR/Communications to align product messaging, brand positioning, and key storytelling based on product strategy and market insight
Provide market intelligence insights to guide campaign planning, media focus, and target audience definition
Co-develop go-to-market plans, ensuring alignment across product positioning, pricing logic, and communication strategy, and support product launch execution
Act as the bridge to ensure marketing activities are grounded in product value and commercial reality, and that field feedback is looped back into product and pricing decisions
qualifications
Core Requirements
Bachelor’s degree in Business, Marketing, Economics, Engineering, or related field
Business level Japanese and English
Strong analytical background; knowledge of data analysis tools (Excel, BI tools)
Around 3–7 years of experience in Pricing, Product Management, Market Analysis, or Commercial roles
Good understanding of market trends, competitor analysis, and customer needs
Ability to manage multiple tasks and work in a fast-paced environment
Demonstrated ability to lead cross-functional initiatives and drive alignment across departments
Ability to take ownership and drive projects independently in a dynamic environment
Preferred Qualifications
Advanced degree (MBA or equivalent)
Experience in automotive, tire industry, or related sectors
Experience supporting product launches, or go-to-market activities
Experience in supporting or guiding team members and stakeholders
Experience working in an international or cross-cultural environment
additionalInformation
CV (Rirekisho) in Japanese and Work History in Japanese/English are required.
Ready to drive with Continental? Take the first step and fill in the online application.