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Marketing Manager (US - Legal) at Consilio · Cape Town
Skills
Job Description
Overview
Consilio is seeking a highly motivated, hands-on Marketing Manager to support performance marketing initiatives for our dynamic, fast-paced global business. This contractor role is ideal for an experienced marketing professional with deep expertise in the legal industry. The role focuses on execution across digital channels, content development, and campaign management, and is best suited for a resourceful and proactive self-starter who thrives in a collaborative yet autonomous work environment.
This is a 12 month, fixed-term contract. This position is remote and based in South Africa. The hours for this role will be 12h00 - 21:00 SAST, as this will primarily be supporting our team in the US.
Responsibilities
Plan, execute, and optimize performance-driven marketing initiatives across multiple digital channels including email, web, and paid media.
Develop and manage targeted email marketing campaigns, including segmentation, copywriting, deployment, and performance analysis.
Collaborate on marketing content creation, including thought leadership, sales enablement materials, and case studies tailored to legal staffing and talent audiences.
Ensure brand consistency across marketing materials by applying a strong understanding of visual branding principles and collaborating with design resources in alignment with global brand standards.
Work closely with global and regional stakeholders to align on campaign objectives, timelines, and deliverables.
Track, measure, and report campaign KPIs, using data to drive iterative improvement.
Assist in developing and enhancing marketing assets, landing pages, and messaging for recruitment and talent acquisition campaigns.
Contribute to organic and paid social media strategies.
Qualifications
Required Qualifications:
Minimum 6 years of hands-on marketing experience, ideally within a legal or law firm/ industry.
Prior experience with a US-based or global company.
Ability to manage multiple projects independently and drive results with minimal supervision.
Proficiency in email marketing, web, and CRM tools (Marketo/ Salesforce a plus).
Strong content development skills. Must be a confident writer able to craft client-facing materials.
Familiarity with light design and branding tools (e.g., Canva).
Comfort leading campaigns in a fast-paced environment with shifting priorities and limited resources.
Excellent communication, time management, and organizational skills.
Must be based in South Africa and able to collaborate effectively across time zones.
Preferred Qualifications:
Exposure to social media marketing or campaign coordination.
Knowledge of legal industry marketing, terminology, and compliance considerations.
Understanding of lead generation, nurturing flows, and performance-based campaign strategies.
Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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