Coordinator, Demand Generation at Compass in Boston, MA

At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients. The Demand Gen Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role is 100% onsite based out of Boston (Newbury St.) Key Responsibilities Build, QA, and launch campaigns end-to-end across multiple markets and brands Turn core assets (eGuides, webinars, insights) into ads, emails, and landing pages Support paid media execution and creative testing (copy, formats, audiences) Build and optimize landing pages to improve conversion rates Manage webinar setup, logistics, and follow-up communications Track campaign performance (cost per lead, conversion rates, engagement) and recommend improvements Research and test new acquisition channels Use AI tools to accelerate content creation, campaign builds, and testing Own campaign project management - timelines, deliverables, and cross-team coordination from brief to launch Manage content and asset production - ensuring ads, emails, landing pages, and creative are developed, QA’d, and delivered on time Required Qualifications 2 - 4 years of experience in demand generation, marketing operations, or B2B sales support Hands-on experience running Meta (Facebook/Instagram) ad campaigns - campaign creation, audience building, bid strategy, creative testing Excellent communication, organizational, and project management skills Highly responsive and comfortable in a fast-paced, cross-functional environment Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation Strong analytical instincts; able to monitor patterns in lead flow and performance Compensation: The pay range for this position is a base pay of $30–$36 hourly ($62,400–$75,000 annually); however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met. Perks that You Need to Know About: Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance. Do your best work, be your authentic self. At Compass, we believe that everyone deserves to find their place in the world — a place where they feel like they belong, where they can be their authentic selves, where they can thrive.  Our collaborative, energetic culture is grounded in our Compass Entrepreneurship Principles and our commitment to diversity, equity, inclusion, growth and mobility. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers. Notice for California Applicants Los Angeles County Fair Chance Notice