Sales Development Representative at Coface in Princeton, NJ

Company Description

WHO WE ARE

At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Job Description

We are seeking motivated and ambitious early-career Sales Development Representatives (SDRs) to help drive pipeline growth for our Trade Credit Insurance (TCI) business across the U.S.

This role is designed as an entry point into a long-term sales career, offering structured development and dedicated sales training to direct hands-on experience, and clear progression into a revenue-generating Business Development Officer (BDO) position. It is an ideal opportunity for individuals looking to break into B2B sales within a high-growth, recession-resilient industry.

As an SDR, you will build foundational sales skills in prospecting, relationship-building, and consultative selling while partnering closely with experienced sales professionals. High performers in this role will have a defined pathway into a BDO role with direct ownership of client relationships and revenue targets.

In this role, you will be responsible for:

• Generating and qualifying new leads through outbound outreach, inbound follow-up, and prospecting activities.
• Building and managing a pipeline of qualified opportunities to support sales targets and regional growth objectives.
• Engaging target personas through phone, email, and other digital channels.
• Applying qualification frameworks (e.g. BANT) to assess and prioritize leads before handing off to Sales.
• Collaborating closely with Sales and Marketing to ensure alignment on target accounts, campaigns, and messaging.
• Maintaining accurate and up-to-date records in the CRM (e.g. Microsoft Dynamics), including prospect interactions, lead status, and pipeline activity.

Qualifications

• High School Degree is required. Associate’s/Bachelor’s degree preferred.
• 1-3 years of experience in sales (inside/outside), customer-facing roles, internships in sales environments
• Excellent communication skills—both written and verbal
• High motivation, resilience, and a “hunter/closer” mentality
• Strong organizational skills and attention to detail
• Ability to work in a fast-paced, metrics-driven environment
• Team-oriented mindset with a competitive, goal-driven attitude

Additional Information

What We Offer

• Flexible hybrid work model and remote based opportunities
• Career development in a global, inclusive environment
• Ongoing training and learning opportunities
• Competitive base salary and bonus/commission packages
• Full Benefits including paid time off, 11 company holidays, green weeks