Director, RTM, GCM at Coca-Cola in Shanghai, Shanghai, China

Director, RTM, GCM Location: China - Shanghai Job Description Summary: Manager:Senior Director, Commercial, GCM Location:Shanghai Role Type:Individual Contributor Language:Fluent English & Mandarin Relocation Provided:limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting. Please note:This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid worksetup. Job Summary As Director,RTM, GCM, you will lead the design, evolution, and governance of enterprise‑level RTM strategy, models, and capabilities. This role serves as the RTM thought leader for the system, defining fit‑for‑purpose RTM solutions that balance coverage, service levels, cost‑to‑serve, and execution effectiveness across channels.Positioned within the Commercial Center of Excellence, this role is accountable for building scalable RTM frameworks, standards, and playbooks, and for enabling channel RTM teams, bottlers, and franchise partners to apply them consistently in‑market. Working closely with global and regional RTM teams, you will translate global best practices into local relevance, while feeding China RTM innovations back into the broader system to continuously strengthen competitive advantage. WhatYou’llDo for Us Shape and evolve enterprise‑level RTM strategy and principles, defining clear RTM models, design logic, and decision frameworks that guide channel‑specific RTM choices. Design and govern scalable RTM solutions, frameworks, and playbooks, ensuring consistency, discipline, and applicability across channels, bottlers, and execution environments. Act as the RTM capability owner for the system, continuously strengthening RTM maturity through standards, tools, learning agendas, and structured ways of working. Serve as the primary interface with global and regional RTM teams,leveragingglobal best practices, pilots, and innovations, and adapting them to local market needs. Monitor RTM performance and effectiveness at system level,identifyingstructural gaps and opportunities, anddrivingcontinuous improvement of RTM models and governance over time. Perform other job-related duties as assigned, in response to evolving business needs and market dynamics. Requirements & Qualifications Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or relatedfield. 10+ years of progressive experience in FMCG or similarly complex organizations, with solid exposure toRTM, commercial operations, or go‑to‑market roles across multiple channels. Strong understanding of RTM fundamentals, includingbut not limited tocoverage models, service levels, cost‑to‑serve, distributor management, andexecutiontrade‑offs, with the ability to think at system and enterprise level. Experience working closely with global or regional teams, with the capability to bring leading‑edge practices into the local market and elevate local insights into broadergloballens. Track recordof cross‑functional collaboration and stakeholder influence, with the ability to break silos, challenge constructively,andenable teams to adopt common ways of workingin fast‑paced environments. Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment. Skills: Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 24, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.