Director, RGMX, Digital Commerce at Coca-Cola · Shanghai

Director, RGMX, Digital Commerce Location: China - Shanghai Job Description Summary: Manager:Senior Director,DigitalCommerce Role Type:Individual Contributor Language:Fluent English & Mandarin Relocation Provided:limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting Please note:This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid worksetup. Job Summary As Director,RGMX, Digital Commerce, you willleadRGMXfor thedigitalcommercechannel,owning channel‑specific growth levers across OBPPC,with clear governance overprice packarchitecture,promotioneffectivenessfor the full portfolio, etc.In a channel centric lens, this role focuses on shaping and driving net revenue and margin growth by applying enterpriseRGMXframeworks to real channel economics.Operating in amatrixedsystem involvingbottlers, customers, anddiverseexecution environments, youleverageadvancedRGMXtools and analytics(such as price elasticity, conjoint, regression,otherfinancial models, etc.),to develop fact‑based recommendations and guide critical commercial decisions. Working closely withcross-functionalteams, you ensure disciplinedRGMXprinciplesare embedded intodigitalcommercechannelplanning and execution, driving sustainable revenue and profitability growth across the entire portfolio. WhatYou’llDo for Us Identify, quantify, and prioritizedigitalcommercechannelRGMXopportunities across the full portfolio byleveragingsystem data, advancedRGMXanalyticstoolsandglobal frameworks,andshopper basedrevenue logic, translating insights into clearRGMXdecisions, support effective revenue, margin, andportfoliomix outcomes for thedigitalcommercechannel. Define and expand thedigitalcommerceexclusive product portfolio to recruit new consumers and drive incremental transactions.Lead packaging differentiation and innovation strategies toenhance category relevance and encourage frequency andtrade upacross channels.Develop breakthrough solutions acrossdifferentcategoriesto broaden appeal and strengthen competitive positioning. Develop andvalidaterobust business cases fordigitalcommerceRGMXinitiatives, securing alignment with bottlers andcross functionalstakeholders, defining success metrics, and embeddingRGMXconsiderationsinto channel planning and execution. Leverage shopper insights and research outputs to inform OBPPC strategies, ensuring value propositions are grounded in shopperwillingness to pay,occasion-basedneeds,andchannel specificpurchasing behaviors. Partner closely withcross-functional teamstointegrateRGMXprinciplesintoday to daydecision making,supportingchannelgrowthobjectives. Continuously elevatedigitalcommerceRGMXmaturity byleveragingglobalRGMXframeworks and best practices through theCOE, adapting them to channel realities. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics. Requirements & Qualifications Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or relatedfield. 10+ yearsofrelevantexperienceinFMCGor similarly complex, multi-channel, portfolio playorganization.Solid understanding of thedigitalcommercechannel, gained through direct experience or close cross channel collaboration Stronggrounding in coreRGMXtopics,such asOBPPC/price-pack architecture,pricing ladders,promotion effectiveness,trade investment, with the ability toapply concepts at full-portfolio and channel level. Proven capability toleverageadvanced analytics and financial tools to develop fact-based recommendations and guide senior level commercial decisions.Able to balance analytical rigor with practical decision making in fast paced and ambiguous environments. Demonstrated ability to work effectively in a highly matrixed environment, partnering with cross-functional stakeholders toalign onpriorities and drive execution. Confident communicator and influencer, capable of translating complex analyses into clear insights, business cases, and recommendations. Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment. Skills: Category Management, Communication, Competitor Analysis, Finance Strategy, Financial Forecasting, Key Performance Indicators (KPI), Price Management, Product Roadmapping, Promotional Strategies, Revenue Growth Management, Sales Analysis Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.