Director, Creative at Coca-Cola in Madrid, Madrid, Spain

Director, Creative Location: Spain - Madrid Job Description Summary: Job Title:Director, Creative (Consumer),IBERIA Job Profile:Director – Creative Strategy / IMX / Storytelling Location:Spain Reports To:Senior Director, Integrated Marketing Experiences (IMX),IBERIA Direct Reports:None Function:Marketing – IMX & Creative Leadership Level:Director (C) Role Purpose The Director, Creative (Consumer)IBERIAis responsible forelevating creative excellence, storytelling quality, and cultural relevance across allCoca-Colabrands. This is anewly createdmarket levelcreative leadership role, nowestablishedonly in Top 9 markets, designed to bringcreative strategy closer to consumers and closer to the local commercial plan. As the creativesubject matterexpert forIBERIA, this role acts asthe creative partner to local brand teams, translating strategy and insights into powerful creative ideas, briefs, and executions. The Director ensures that all creative work—whether locally originated or globally provided—is culturally resonant, digitally forward,insight led, and consistent with brand narratives. This role works deeply across theIBERIAnetwork: with IMX, brand teams, Shopper, Digital, Insights, Commercial, and bottler partners to ensure that creative direction is fully integrated into theend-to-endconsumer and customer plan. It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration—without the need for people management responsibilities. WhatYou’llDo for Us Creative Strategy Leadership Lead the creative ambition forIBERIA, ensuring creative platforms, communications, and experiencesreflectconsumer insights, cultural trends, and commercial priorities. Act as theprimary creative partnerto local brand teams, shaping idea territories and bringing brand narratives to life in a relevant and modern way. Own and evolve the articulation of brand narratives forIBERIAacross Sparkling, Stills, and Trademark portfolios. Act as key point of contact with central creative teams Creative Development & Agency Partnership Develop compelling creative briefs that inspire bold and innovative ideas, anchored in clear strategic direction, in collaboration and alignment with central teams Lead agency partners through the creative development process, ensuring outputs arehigh-quality, modern,digital first, and aligned to brand strategy. Push internal and external partners to experiment with new creative formats,cutting-edgecontent, and culturally relevant executions. Local Adaptation of Global Creative Platforms Translate and amplifyGlobal& EuropeanCore Creative Ideasinto locally resonantlocalexecutions. Work closely with brand teams to ensure all creative assets are adapted thoughtfully—not merely replicated—to maximize relevance and impact. Codify andmaintainlocal creative guidance to ensure consistency across touchpoints. Cross Functional& Network Collaboration Partner with IMX, Media, Design, Shopper, Digital, Insights, Commercial, and Franchise/bottler partners to ensure creative integration across the full pathtopurchase. Drive tight collaboration with local brand teams to embed creative solutions in broader consumer and commercial plans. Work withcentral OU teams, andother Top 9 markets to share learning, tools, and best practices. Creative Performance & Continuous Improvement Evaluate creative work through pretesting, performance data, andpostcampaignanalysis. Build learning loops that improve creative effectiveness across theIBERIAmarketing community. Use data, analytics, and audience insight tools to refine creative choices and improvefullfunnelimpact. Capability Building (without direct reports) While not managing a team, act as thecreative capability leaderforIBERIA—uplifting creative craft, storytelling, idea generation, and cultural relevance across brand teams. Mentor brand and IMX partners in creative principles and modern content practices. Help build a strong creative community acrossIBERIA, centralteamsand the bottler system. Qualifications & Requirements Bachelor’s degreerequired; degrees in Marketing, Creative Strategy, Design, Communications, or related fields preferred. 7–10+yearsexperiencein creative strategy, content development, storytelling, design, creative agency leadership, or integrated marketing. Demonstrated ability to develop full creative strategies, modern briefs, andcross channelcreative platforms. Strong understanding of consumer insight, culture, digitalbehaviours, social storytelling, and modern creative formats. Experience working with or within worldclass creative agencies. Proven ability to influence brand, IMX, shopper, and bottler partners. Strong communication, storytelling, and conceptual thinking skills. Ability to work in afast paced, agile, networked environment with multiple stakeholders. Passion for culture, entertainment, and emerging creative trends. CPG experiencepreferredbut notrequired. What We Can DoForYou Creative Leadership Platform:Directlyinfluencethe creative quality and consumer relevance of one of the world’s most iconic brand portfolios. Creative Freedom & Innovation:Opportunity to push creative boundaries, experiment with new formats, and bring disruptive ideas to life. Cross FunctionalImpact:Work deeply across brand, IMX, commercial, and retailer landscapes. World-classNetwork:Access global creative talent, bestinclass agencies, and cultural partners. Confidentiality Notice This job description outlines the general nature and key responsibilities of the role.Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit. Skills: Location(s): Spain City/Cities: Madrid Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 15, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.