Supervisor, SEM at CMI Media Group in Philadelphia, PA

Step into a role where your expertise shapes the future of health media. As Supervisor, SEM, you’ll architect high‑impact omnichannel strategies—spanning SEM, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.

What You’ll Do

• Own strategy and performance for SEM, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals

• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions

• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets

• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions

• Partner with analytics and media teams to design measurement plans and dashboards

• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps

• Mentor and upskill the team on best practices across SEM, Contextual and YouTube; support onboarding

• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on

• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI

• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance

• Evolve processes, capabilities, and deliverables across SEM & Emerging Media

What You’ll Bring

• 4+ years leading Paid Search campaigns; deep platform fluency (Google Ads, Bing, SA360)

• Proven leadership: mentoring, workflow management, quality control, and stakeholder management

• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)

• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences

• Experience defining KPIs, building measurement plans, and making data-driven decisions

• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus

• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.