Associate Director, Video Investment at CMI Media Group · Philadelp…

Are you ready to take on a high-level specialist role that goes beyond traditional media planning? Join CMI Media Group, where our values and culture drive us to innovate and lead in the dynamic media landscape. As the Associate Director, Video Investment, you'll not only contribute to cutting-edge strategies but also embody our commitment to excellence and collaboration.

Your Impact:

As a key marketing partner to our media teams, the Associate Director, Video Investment, plays a pivotal role in shaping the success of CMI Media Group. Embrace our values as you lead the development of innovative video media strategies across platforms like Advanced TV, OTT/CTV, OLV/Digital Video, and more. Your responsibilities include:

• Strategic Leadership: Drive the development of Video media strategies, incorporating audience insights, custom data, and creative recommendations.
• Sophisticated Partner Selection: Provide recommendations based on advanced data and analytics, creating multi-faceted, cross-channel partnerships aligned with client KPIs.
• Excellence in Execution: Ensure timely, accurate, and excellent output of video plans, collaborating seamlessly with comms design, planning, digital, and analytics teams.
• Best Practices Development: Work closely with the Department Lead to develop best practices and contribute valuable insights to video campaign planning and management.

Who We Are:

At CMI Media Group, our values guide our every move, and our culture fosters an environment of innovation and collaboration. We are looking for a candidate who embodies these qualities:

• Leadership Excellence: 5+ years of relevant experience, including 3+ years in a supervisory role, showcasing your leadership prowess.
• Video Expertise: Deep knowledge of the Video publisher, platform, and audience supplier ecosystem, with hands-on experience in Advanced TV, Digital Video, and Connected TV media buying.
• Strategic Vision: Demonstrate advanced technical and negotiating skills, contributing to the selection of strategic partners and maximizing efficiency.
• Digital Acumen: Showcase a strong understanding of digital platforms, coupled with robust project management skills.
• Industry Awareness: Stay ahead of industry trends, possessing detailed knowledge of client business issues, consumer trends, and market dynamics.
• Healthcare Focus: A background in Healthcare/Pharmaceuticals is a plus, reflecting your understanding of this specialized market.
• Educational Background: Hold a Bachelor’s degree or equivalent, preferably in marketing, business, or a related analytical field.

Join us at CMI Media Group, where your expertise meets our values, shaping the future of media strategies in a collaborative and innovative environment. Your journey towards excellence begins here.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.