Senior Demand Generation Manager, Legal at Clio · Toronto

Senior Demand Generation Manager, Legal Location: Toronto Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary: We are seeking a Senior Demand Generation Manager to join our Enterprise Marketing team in Toronto or the US (East coast), focused on the enterprise legal segment. This role is purpose-built for driving pipeline and building brand presence with some of the most sophisticated legal buyers in the market. This is a highly collaborative role that will work closely with the Senior Director of Enterprise Marketing, the Enterprise Marketing team, the Enterprise Sales team, and senior leadership to develop and execute programs that generate qualified pipeline, deepen engagement with enterprise legal buyers, and establish Clio as the AI-powered legal technology platform of choice. What your team does: The Enterprise Marketing team owns Clio's go-to-market motion in the enterprise legal segment. The team drives the strategy to penetrate and expand within large, complex AmLaw 200 firms or the in-house legal departments of major Fortune 500 corporations. Who you are: You are a seasoned enterprise marketer with a proven track record of generating measurable pipeline within complex, high-value accounts. You craft messaging that resonates with both legal professionals and business leadership, and you can run a sophisticated ABM program just as effectively as you can develop thought leadership that earns executive trust. You thrive when the playbook is still being written, making confident decisions with incomplete information and knowing when to go deep and when to move fast. You're also genuinely curious about how AI can make your work better, actively applying tools to scale personalization, accelerate content, and surface sharper account intelligence, and you bring that same curiosity to how you help Clio's enterprise legal buyers think about AI in their own organizations. What you’ll work on: Strategy & Execution: Own the enterprise legal demand generation roadmap, balancing long-term brand building with near-term MQL and pipeline targets, and bring a clear point of view on the right mix of channels and programs to reach buyers at each stage of the funnel. Partner with the Senior Director of Enterprise Marketing and the Enterprise sales team to align on account priorities, revenue goals, and the programs that will have the most impact. Campaign Development: Build and execute integrated, multi-touch campaigns that generate awareness, engagement, and MQLs from enterprise legal organizations, with messaging tailored to the distinct priorities of firm and department leadership, legal operations leaders, IT officers, and General Counsel. Produce segment-specific content and assets in partnership with Content, Brand, and Product Marketing, including executive thought leadership, ROI-focused case studies, and persona-specific nurture tracks. Account-Based Marketing: Launch and scale ABM programs targeting named enterprise legal accounts, using intent data and buying signals to identify and engage organizations actively evaluating legal technology solutions. Develop bespoke outreach strategies for the highest-priority target accounts, coordinating closely with the Enterprise sales team on account prioritization and sequencing. Buying Committee Engagement: Build nurture programs tailored to each buyer persona's priorities, ensuring Clio's value proposition resonates at every level of the organization, from legal and IT leadership to Finance, Procurement, and Security. Create marketing support materials that help the Enterprise Sales team navigate multi-threaded deals and advance opportunities through complex internal approval processes. Executive & Event-Based Programs: Design and execute high-touch executive programs, including roundtables, hosted dinners, and invitation-only briefings, that build relationships with senior legal leadership at target organizations. Partner with the Events team to maximize pipeline impact at key legal industry conferences such as ILTA, ALA Annual, CLOC, and ACC Annual, and develop touchpoints that sustain engagement between events. Channel & Funnel Performance: Optimize paid media, content syndication, and sponsorship channels for the longer buying cycles of enterprise legal technology, including legal trade publications, bar association partnerships, and legal operations communities. Analyze the enterprise legal marketing funnel from account engagement through to pipeline and closed revenue, establish shared metrics with Sales and Revenue Operations, and present regular performance updates with clear insights and recommendations. What you may have: 7+ years of enterprise demand generation experience, with a proven focus on complex, multi-stakeholder accounts and long sales cycles Proven success executing go-to-market programs targeting large organizations where buying decisions span multiple functions and levels of leadership Hands-on experience building and running ABM programs, including named account targeting and intent-based marketing Strong analytical skills and demonstrated experience measuring and optimizing data-driven marketing programs across the full funnel Excellent communication and writing skills, with the ability to translate complex technology value propositions into messaging that resonates with sophisticated legal and business stakeholders Demonstrated ability to collaborate cross-functionally with Sales, Revenue Operations, Product Marketing, and executive stakeholders Comfortable operating in fast-moving, ambiguous environments where priorities shift and confident decisions with imperfect information are part of the job, with a bias for action and a track record of managing multiple complex programs without losing quality or focus Serious bonus points if you have: Prior experience marketing to enterprise legal audiences, whether large law firms, in-house legal departments, or the broader legal professional services market Hands-on familiarity with Salesforce, Looker, and enterprise ABM platforms such as 6sense, Demandbase, or Terminus What you will find here: Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. Some highlights of our Total Rewards program include: Competitive, equitable salary with top-tier health benefits, dental, and vision insurance Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week. Flexible time off policy, with an encouraged 20 days off per year. $2000 annual counseling benefit RRSP matching and RESP contribution Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years The expected salary range* for this role is $0 to $0 to $0 CAD. There are a separate set of salary bands for other regions based on local currency. *Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate. Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Learn more about our culture at clio.com/careers We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions. Disclaimer: We only communicate with candidates through official @clio.com email addresses. Additional Locations: Remote - USA, New York