Director, Product-Led Growth at Clio in Toronto, Ontario, Canada

Director, Product-Led Growth Location: Toronto Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary: Clio is looking for its first-ever Director of Product-Led Growth (PLG), a rare, high-impact opportunity to build and shape a muscle from the ground up at a company that is already seeing real results from its early PLG investments. This role is available to candidates across Canada (excluding Quebec) and the US. If you are local to one of our hubs (Burnaby, Calgary, or Toronto), you will be expected to be in office a minimum of twice per week on one of our Anchor Days. Over the past two years, Clio has made progress in our product-led efforts but we're still early. This is not a role for someone who wants to inherit a playbook - it's for someone who wants to write one. You will define how PLG works at Clio, across our full and growing product portfolio, and you'll have the organizational mandate and team to make it real. You'll lead multiple squads, work across every product in our suite, and partner closely with sales, marketing, customer success and product leadership to evolve how Clio acquires, activates, and expands its customer base. This is a seat at the table, not just a function in the org. The Problem You're Solving Clio has been a sales-led organization for most of its history and that motion has worked. Now Clio's product portfolio has grown to a point where the product itself can and should be a primary driver of growth. We need someone who has lived this transition before. Not just read about it - actually done it. Someone who has felt the friction of trying to install PLG into a sales-first culture, who has made mistakes and learned from them, and who knows exactly what it takes to make this kind of shift stick. The opportunity is significant. Legal professionals are increasingly expecting the same self-serve, high-quality product experiences they get in their personal lives, and Clio is in a position to deliver that. Your job is to make sure we do! What You'll Own PLG strategy and vision across Clio's full product suite - defining the framework, the metrics, and the roadmap for how we grow through the product Team leadership across multiple squads focused on acquisition, activation, onboarding and expansion The growth loop - owning the end-to-end funnel from first touch through activation and expansion, and identifying the highest-leverage places to invest Experimentation culture - building a pragmatic, fast-moving test-and-learn engine that the whole organization can rally around AI-enabled growth - actively identifying and deploying AI tools and capabilities to accelerate your team's output and Clio's growth experiments Cross-functional alignment - working shoulder-to-shoulder with Sales, Marketing, Customer Success, Product, and Data teams to ensure the PLG motion amplifies rather than competes with our other growth vectors Executive partnership - reporting into the VP of Product and contributing to how Clio thinks about growth at the portfolio level Tooling and instrumentation - ensuring we have the data, telemetry, and tooling in place to make confident decisions fast What We're Looking For You are someone who has taken a B2B SaaS company from sales-led to product-led, or who has built significant PLG capability inside an organization that didn't have it. You've got scar tissue from the hard parts and wins you're proud of. You understand that PLG isn't just a top-of-funnel tactic, it's a company-wide operating philosophy… and you know how to bring people along on that journey. You’re hands-on. You don't just set direction and manage up, you're in the weeds with your team, reviewing experiments, pushing boundaries, and doing real work alongside the people you lead. You set the bar by example. You've integrated AI into how you run experiments, synthesize data, and move faster. This isn't aspirational for you, it's how you already work and you're excited to build a team culture where that's the norm. You see AI as a genuine competitive advantage, not a buzzword. You bring a rare combination of strategic clarity and operational intensity. You can articulate a multi-year growth vision to an executive audience in the morning and then spend the afternoon debugging a funnel drop-off with an analyst. Minimum Qualifications 10+ years of experience in a product growth role in a B2B SaaS environment Experience scaling PLG across a multi-product portfolio Demonstrated experience building, leading and developing high-performing, cross-functional growth teams Deep fluency in growth metrics - activation rates, time-to-value, expansion revenue, NRR, product qualified leads (PQLs), and the systems used to track them Experience working at or transitioning a sales-led organization toward a product-led model Strong data and analytical skills. You are comfortable owning a metrics framework, running analysis, and building the case for investment based on evidence Hands-on experience building or integrating AI tools into a growth function Excellent communicator and cross-functional partner. You've influenced without full authority and brought skeptics along Based in the US or Canada Nice to Haves Experience in legal tech or other regulated-industry verticals Familiarity with Clio's product suite or the legal workflow space Background that spans both product and marketing. You've sat in both seats or closely adjacent ones Experience in a company that has gone through a significant growth inflection - Series D and beyond, or post-IPO This is a new role. What you will find here: Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. Some highlights of our Total Rewards program include: Competitive, equitable salary with top-tier health benefits, dental, and vision insurance Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week. $2000 annual counseling benefit RRSP matching and RESP contribution Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​ The expected salary range* for this role is $204,000 to $255,000 to $306,000 CAD. There are a separate set of salary bands for other regions based on local currency. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis. *Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate. Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Learn more about our culture at clio.com/careers We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions. Disclaimer: We only communicate with candidates through official @clio.com email addresses. Additional Locations: Vancouver, Remote - Canada, Remote - USA, Calgary