WEBSITE ADMINISTRATOR at City of Amarillo in Amarillo, TX

WEBSITE ADMINISTRATOR Location: City Hall JOB TITLE: Website Administrator JOB CLASS NUMBER: TEC153 PAY GRADE: G-15 FLSA STATUS: Exempt BUSINESS UNIT NAME: Office of Engagement & Innovation REPORTS TO: Director of Engagement & Innovation SUPERVISORY WORK: NO SALARY: $52,285 to $65,000 DOQ SUMMARY: The Website Administrator manages and supports the City’s public-facing digital platforms to ensure residents have access to clear, accurate, accessible, and user-friendly online services and information. This position is responsible for day-to-day administration of the City’s website, including content governance, front-end development support, accessibility compliance, and user experience improvements. Working closely with the Office of Engagement & Innovation, Information Technology, and departmental stakeholders, the Website Administrator maintains the City’s website and associated digital platforms using WordPress or similar content management systems to ensure reliable performance, accessibility compliance, and a consistent user experience. This role focuses on front-end web management and content governance, while partnering with IT staff who manage infrastructure, security, hosting, and system integrations. KEY RESPONSIBILITIES: Website Administration & Development Maintain and administer the City’s website using WordPress or similar content management systems and related site-building tools such as Elementor. Implement front-end updates and site improvements using HTML, CSS, and CMS tools to support website functionality, usability, and visual consistency. Create, update, and maintain web pages, forms, and digital resources that support City programs and services. Monitor website performance and functionality, identify broken links or outdated content, and coordinate remediation with responsible departments. Assist with evaluating and integrating third-party applications or tools that support online services, digital engagement, and resident self-service. Content Governance Coordinate with City departments to ensure website content is accurate, timely, and aligned with City communication standards. Review and edit website content for clarity, usability, and consistency with City style guidelines and public communication standards. Develop and maintain website content standards, publishing procedures, and page structure guidelines. Provide guidance and training to departmental staff responsible for maintaining their own web pages to ensure consistency and quality across the website. Accessibility & Compliance Ensure website content complies with Web Content Accessibility Guidelines (WCAG) and ADA accessibility requirements. Work with staff to remediate inaccessible documents and web content, including PDFs and other public-facing materials. Monitor evolving accessibility regulations and best practices. User Experience & Digital Services Evaluate website usability, information architecture, and navigation to identify opportunities to improve the resident experience when accessing City services online. Utilize website analytics, feedback, and usage data to monitor performance and inform improvements to content, navigation, and digital service delivery. Support ongoing improvements to the City’s digital service delivery by identifying opportunities to streamline online processes and improve resident access to information and services. Support search engine optimization (SEO) best practices to ensure residents can easily find City information and services online. Digital Platform Support Support the integration and maintenance of digital tools connected to the website, including the City’s digital human platform and other resident service tools. Coordinate with IT staff to troubleshoot issues related to website functionality or integrations. Collaboration & Training Serve as a liaison between departments, communications staff, and IT to support website improvements and digital initiatives. Collaborate with the Design & Branding Manager and Director to implement and maintain alignment with the City’s brand standards, design systems, and user experience best practices. Identify opportunities to modernize and improve the City’s web presence through improved digital services, evolving web technologies, and emerging online engagement tools. Maintain effective working relationships with internal departments and external partners while supporting the City’s commitment to transparency, accessibility, and excellent customer service. MINIMUM REQUIREMENTS The ideal candidate will have a minimum of three (3) years of experience managing or supporting websites using a content management system. A bachelor’s degree in a related field such as Web Development, Information Technology, Communications, Digital Media, or a related field or equivalent combination of education and professional experience. A valid Texas driver’s license is required. ADA PROFILE Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of this position. While performing the duties of this Job, the employee is required to exert up to 20 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 20 pounds of force constantly to move objects. The employee is also required to balance, crouch, feel, finger, handle, pull, push, reach, speak, stand, stoop, talk, see, and walk. Also requires the ability to make rational decisions and preform repetitive motions. WORK ENVIRONMENT The Office of Engagement & Innovation offers flexible work schedule options determined at the time of hire. You will occasionally be required to work after hours to complete projects and meet deadlines. This position operates primarily in a standard office environment and involves regular interaction with City departments, residents, and technology systems supporting the City’s digital services. The City of Amarillo is an Equal Opportunity employer and encourages applications from eligible and qualified persons regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, genetic information or protected veteran status, in compliance with applicable federal, state and local law. The City of Amarillo provides reasonable accommodations to applicants with disabilities on a case by case basis. If you need a reasonable accommodation for any part of the application or hiring process, please contact the Human Resources Office at 806-378-4294.