Growth Strategist for Treasury and Payments at Citizens… · Location…

At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As a Product Marketing Consultant, you will be responsible for delivering marketing strategies and tactics within scope (one or more business lines or product lines within the consumer bank, or within one function/segment/channel across all consumer products). You will provide valuable thought partnership to product owners in creating end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Your responsibilities will also include managing a marketing budget within scope and recommending marketing budget allocations among tactics within business/product line strategies, ensuring that the marketing activities within scope are in compliance with state and federal regulations, and providing guidance in coordinating implementation efforts with respect to the installation of new or existing products and services. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you, personally and professionally!

Primary responsibilities include

• Develop and help lead marketing strategy/vision to achieve overall business objectives and revenue goals.
• Influence and partner with cross functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives.
• Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully  versed on all aspects of business line products, pricing, value proposition and competitive differentiators.
• Partner with Product leadership team as well as key business partners to ensure understanding of/alignment on marketing strategy/plans and strategic priorities.
• Develop and manage project budgets/forecasts. Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Required Qualifications
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• Preferred Qualifications
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Hours & Work Schedule

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