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AI Content Strategist at Citibank in Irving, TX
Skills
Job Description
OverviewWe are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront of AI innovation, requiring a deep understanding of both content strategy principles as well as the unique demands and opportunities of artificial intelligence. The successful candidate will be a subject matter expert in Content Strategy, with a proven ability to architect language systems, information structures and data inputs that AI agents consume.Responsibilities
AI-Integrated Content Strategy: Develop and execute comprehensive content strategies that leverages AI, machine learning, and large language models (LLMs) to deliver personalized, predictive and highly relevant experiences for our financial products and services.
Simplifying Complexity: Translate complex financial products, market data, and regulatory information into clear, simple and accessible language for a diverse customer base.
Tooling and Systems: Partner with product and technology teams to define requirements for the content management systems (CMS) and AI tools necessary to execute the content strategy at scale.
UX & Journey Thinking: Apply user experience (UX) and journey thinking principles to design intuitive and efficient content flows for AI agents, enhancing the overall user interaction with AI-augmented systems.
Information Architecture: Design and implement robust information architectures, organizing and structuring data inputs to facilitate seamless processing by users and retrieval by AI models.
Content Oversight: Provide expert oversight on all content generated for and by AI systems, ensuring accuracy, consistency, brand alignment and adherence to ethical guidelines.
Integration of Analytics & Research: Utilize data analytics and research insights to continuously refine and optimize AI content strategies, identifying areas for improvement and innovation.
Technology, Capabilities & AI: Stay abreast of the latest advancements in AI and content technology, integrating new capabilities to build a resilient and reliable "Content OS" for AI applications.
Collaboration & Communication: Partner closely with peers within the Content Strategy team and AI leads, fostering strong relationships and ensuring cohesive strategy execution.
Optimization & Digital Engagement: Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction.
Stakeholder Management: Work closely with the Design & UX AI team and report directly to the Head of Content Strategy (C15), ensuring strategic alignment and effective communication across departments. Qualifications
Demonstrable expertise in Content Strategy, with a strong portfolio showcasing the ability to architect complex language systems and information structures.
Experience in the financial services industry, with a strong understanding of its unique regulatory, compliance, and business environment.
Proven experience in a leadership or program management role, preferably within a large, complex organization.
Deep understanding of AI/ML concepts and their application in content development.
Strong analytical skills with the ability to interpret data and research to inform strategic decisions.
Excellent communication, collaboration and stakeholder management skills.
Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies.
Experience in designing content for digital platforms and optimizing for digital engagement.
Familiarity of Design Systems and components is desirable.
6-10 years of relevant experience in a product or creative position
Significant experience managing complex business and technical solutions
Demonstrated experience as a strong leader who can prioritize well, communicate clearly and compellingly, effectively influencing across cross functional teams.
Experience delivering with an agile methodology
Job Family Group:
Technology
Job Family:
Digital Design Engineering
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$138,720.00 - $208,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Jul 30, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View Citi’s EEO Policy Statement and the Know Your Rights poster.