Circle K→
Retail Media Planning Specialist at Circle K in Charlotte, NC
Skills
Job Description
Who We Are
At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle – that’s why we take extra steps to brighten peoples’ days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey goes, we can help you get there.
Join Our Team!
The North American Retail Media Planning Specialist is a part of The Global Digital and Loyalty team directly reporting into the Retail Media Manager.
This pivotal role will focus on driving revenue growth through strategic media sales, leveraging our growing digital out-of-home and instore solutions to engage key CPG clients and their agencies. Join us in growing Circle K's digital platforms to deliver exceptional value to both our advertising partners and our loyal customer base.
As part of our team, you will:
- Take part in the evolution of a quickly growing, exciting arm of the Circle K business
- Get a chance to influence and develop on the strategic digital transformation within Circle K retail media network (RMN)
- Work on challenges across the whole footprint of Circle K stores within the US and Canada.
What You Will Do
Here are just a few ways that you’ll help make journeys better:
As Retail Media Planning Specialist, you will be instrumental in supporting the larger Retail Media Team in activating omnichannel media campaigns across the North American market for Circle K.
Your responsibilities will include:
- Strategy Development: Planning media placements to drive sales growth and maximize value for vendor partner programs.
- Performance Storytelling: Partner with data analytics team to craft engaging, client-friendly narratives that demonstrate the impact of retail media efforts and support revenue generating recommendations.
- Sales Growth: Assist sales team with forward facing client proposals, media plans, and campaign presentations.
DAY TO DAY:
- Develop media plans and create insertion orders, ensuring alignment with client objectives through sales team, RMN package offerings, and operational requirements.
- Gather and organize necessary creative assets and campaign elements for successful launch of RMN efforts.
- Coordinate communication between internal departments (e.g., marketing, finance, creative) to ensure smooth campaign activation.
- Collaborate with the creative services teams to ensure campaign deliverables are activated correctly.
- Provide proactive updates to stakeholders on campaign performance, delivery, and optimizations.
- Assist with preparing and delivering post-campaign analysis reports.
- Research potential improvements and expansions opportunities for RMN package offerings
- Perform other duties and special assignments as needed to support departmental operations and organizational priorities.
What You Need
We want you to join our team! Here’s what we’re looking for:
- Bachelor’s degree in Marketing, Business or related field.
- 1-2 years media planning or advertising experience
- Proficiency in MS Office suite
- Be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines. Ideal candidate would be a self-starter and comfortable working cross functionally and as part of a team.
- Maintain a positive team attitude and professional demeanor.
- Is fluent in English, both oral and written
What’s in it for you!
Our job openings in stores and offices allow you to grow quickly within a global company, while benefiting from a dynamic work environment that puts people first. Wherever you are in your journey, we have a place for you. Here are some of the attractive benefits we offer:
- Competitive Salary plus eligible for annual bonus payment
- Complete benefits packages (medical, dental, 401k, employee stock plan, etc.).
- People Perks which allows for great discounts on food and fuel.
- Vacation / PTO time
- Work in a collaborative, dynamic and high performing team.
- Work for a leading, innovative, and growing company in convenience stores operations.
- Fortune 500 company and a 3-time Gallup Exceptional Workplace Award Winner.
- Tuition reimbursement of $5,000 per year.
- Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.
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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility: