Product Manager – Growth - Simplii Financial at CIBC · Toronto

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As a Product Manager – Growth on the Simplii Financial team, you'll play a pivotal role in driving business expansion by shaping priorities and initiatives that increase our customer base, with a strong focus on paid media and client demand generation. You'll identify and capitalize on growth opportunities using data-driven marketing strategies, working collaboratively with cross-functional teams to ensure alignment around shared objectives. Your expertise will help translate business goals into actionable plans that support Simplii’s overall strategy and continued growth. You'll partner with stakeholders across marketing, digital, analytics, and operations to execute impactful campaigns, balancing client needs, business objectives, and risk considerations. By leveraging insights from digital campaign analytics and market context, you'll inform decision-making and optimize initiatives for maximum effectiveness. Your contributions will support Simplii’s ongoing expansion and its positive impact within the broader CIBC enterprise.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Accelerate business growth through paid media and demand generation – Define and execute priorities that drive customer acquisition and engagement, supporting Simplii’s expansion.

• Leverage data and insights to identify opportunities – Use customer insights, market context, and digital analytics to uncover growth potential and inform strategic decisions.

• Translate business needs into measurable initiatives – Develop integrated paid media campaigns, optimize funnels, and launch demand generation programs, ensuring alignment around goals and success metrics.

• Foster cross-functional collaboration – Partner with internal teams (marketing, digital, analytics, operations) to execute campaigns effectively, balancing client, business, and risk considerations.

• Monitor and interpret performance metrics – Track key indicators such as acquisition cost, conversion rates, media ROI, and campaign effectiveness to guide adjustments and improve outcomes.

• Promote continuous improvement – Identify ways to optimize paid media channels, simplify processes, test new platforms, and better align activities with business objectives.

• Ensure compliance and risk management – Collaborate with compliance, legal, and governance teams to oversee media spend and client outreach, maintaining strong risk and control frameworks.

• Stay current on industry trends – Bring fresh perspectives from advancements in digital marketing, media buying, and demand generation to inform planning and decision-making.

• Maximize resource effectiveness – Ensure investments in paid media and demand generation deliver meaningful business value and maximize ROI.

Who you are

• You have extensive product management experience. You bring strategic planning and project management expertise, ideally from financial services, enabling you to identify, develop, and implement initiatives that drive growth. Your strong analytical and problem-solving skills, along with excellent communication and presentation abilities, help you prepare and present material to executive audiences.

• You give meaning to data. You enjoy investigating complex challenges and making sense of information, confidently communicating detailed insights in impactful ways.

• You put our clients first. You engage with purpose to find the right solutions and go the extra mile because it’s the right thing to do.

• You act like an owner. You thrive when empowered to take the lead, deliver results, and drive positive change.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Analysis, Change Management, Creativity, Innovation, Leadership, Long Term Planning, Pricing Strategies, Product Management, Product Strategies, Project Management, Relationship Building