Paid Media Manager, Labs at Choice Hotels… · North…

JOB SUMMARY

The Manager, Paid Media Labs is responsible for owning and operating key components of Choice Hotels’ Media Labs measurement, innovation, and data infrastructure, enabling scalable execution, learning, and optimization across paid media initiatives. Operating under limited supervision, this role independently manages moderately complex projects across measurement readiness, ad tech enablement, audience activation, commercial mix modeling data operations, and reporting standardization. The Manager acts as a day‑to‑day owner of defined operational domains, proactively identifying risks, resolving issues, and making recommendations that influence departmental execution and priorities. The role partners closely with Analytics, Finance, agencies, internal stakeholders, and technology vendors, serving as a reliable operational and subject matter resource within Media Labs. This role operates horizontally, supporting key paid media initiatives and segment teams.

Note: This role is not eligible for visa sponsorship now or in the future.

RESPONSIBILITIES

Innovation Program Operations & Learning Agenda

• Support Media Labs innovation program operations, including intake management, tracking, timelines, documentation, and test closeout across multiple concurrent initiatives.

• Maintain and assist in governance of the learning agenda to ensure proper sequencing, prevent duplication, and clearly document outcomes and implications of paid media testing.

• Synthesize results, risks, and learnings into clear recommendations that inform roadmap prioritization and scaling decisions in partnership with the Senior Manager.

Measurement Enablement & QA Operations

• Support measurement readiness and QA processes by validating tracking, data feeds, and frameworks in collaboration with Analytics and agency partners prior to launch.

• Ensure adherence to established measurement standards and definitions to support reliable reporting within internal systems and dashboards.

• Proactively identify data integrity risks, troubleshoot discrepancies, and recommend corrective actions to protect learning and reporting accuracy.

CMM Data Feeds & Taxonomy Management

• Lead CMM data feed execution, ensuring accuracy, consistency, and completeness across agency and internal inputs in partnership with the Senior Manager and Advanced Analytics.

• Lead QA, validation, version control, and documentation of CMM files, assumptions, and anomalies.

• Escalate risks and provide recommendations to mitigate impacts to model quality, timelines, or downstream insights.

Ad Tech, Vendor Evaluation & Tracking Enablement

• Support evaluation of new ad tech vendors and capabilities by documenting requirements, comparing solutions, and assessing operational readiness.

• Coordinate and QA tag and pixel implementation with ad operations teams to ensure accurate data collection and compliance with privacy and performance standards.

• Maintain oversight of third‑party tracking on CH.com, identifying and escalating privacy, compliance, or site performance risks as appropriate.

Audience Enablement & CDP Activation

• Own executional support for audience enablement, including customer data platform (CDP) list creation, refresh cadence, deployment validation, and documentation.

• Coordinate workflows and approvals with Privacy, Analytics, and platform teams to ensure compliant activation.

• Track audience usage and performance to support reuse, learning, and optimization across Media Labs initiatives.

• Provide perspective on audience feasibility and media activation regularly to marketing teams and key workflows.

Reporting, Forecasting & Media Operations

• Enable scalable reporting by maintaining standardized scorecards, repositories, and documentation, reducing ad hoc reporting needs.

• Independently manage forecasting, budget tracking, and invoicing support in coordination with Finance and the Senior Manager.

• Continuously identify opportunities to improve operational rigor, documentation, and cross‑partner workflows within Media Labs.

QUALIFICATIONS

Employment Experience

• 3+ years of experience operating paid media measurement, innovation operations, and data enablement functions within a complex, cross‑functional environment.

• Experience managing moderately complex projects independently and owning defined operational domains with limited supervision.

• Experience partnering with Analytics, Finance, agencies, internal stakeholders, and technology vendors.

Technical Skills

• Experience supporting measurement readiness, QA processes, data feeds, and reporting standardization for paid media initiatives.

• Familiarity with ad tech platforms, tagging and tracking implementation, CMM data operations, and CDP audience activation workflows.

Additional Skills & Competencies

• Strong operational ownership mindset with the ability to proactively identify risks, resolve issues, and make informed recommendations.

• Detail‑oriented with strong documentation, validation, and QA discipline.

• Ability to operate horizontally across teams and initiatives as a reliable subject‑matter and operational resource.

Education Requirements

• Bachelor’s degree or equivalent experience.

Salary Range

The salary range for this position is $86,886 - $102,219.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver