Digital Marketing Analyst at Chiquita… · Etoy

Company Description

Chiquita is a leading global company with 20,000 employees across 30 countries. We are passionate about our nutritious, high-quality, energy-rich and value-added bananas.

Chiquita's products are sold in nearly 70 countries around the world. Chiquita Brands International grows, procures, markets and sells bananas and other fresh fruits under the Chiquita brand and other names.

Job Description

Key Responsibilities

1. Support the Digital team in daily operations and project execution, including:

• eCRM operations and project management.
• Coordination with external agencies and partners.
• Management and optimization of both B2C and B2B websites.
• Take ownership of digital projects of varying scope and complexity, from conception to delivery.
• Build campaign and promotional pages using the internal Content Management System (CMS).
• Develop and implement tag plans to support tracking and analytics.
• Collect and consolidate data from both online and offline sources.
• Design and maintain dashboards and deliver regular performance reports using Google Data Studio and/or PowerBI.
• Monitor, interpret, and communicate trends in digital metrics and KPIs to drive actionable insights.
• Support the team in the implementation of process simplification and automation.
• Assist the team on item management tasks (GDSN, GS1) utilizing digital content syndication platforms.

Qualifications

1. Experience & Background

• Solid understanding of the marketing and digital landscape.
• Bachelor’s or master’s degree in business, engineering, marketing, or a related field.
• Minimum 18 months of hands-on experience in digital marketing, with proven expertise in several of the following areas:
  • CRM
  • UX/UI
  • SEO/SEM
  • E-commerce
  • Email marketing
  • Content management / CMS
  • Reporting and marketing data analyst
• Experience with Amazon, Azure or GCP stack is considered an asset.
• Familiarity with GDSN, 1WorldSync / Syndigo interfaces, or major DAM platforms is a strong plus.
• Certifications in Google Analytics, Data Studio, or PowerBI are highly desirable.

2. Key Skills

• Strong understanding of digital marketing metrics and KPIs.
• Tech-savvy with a broad range of digital skills.
• In-depth knowledge of digital marketing activities and strategies.
• Demonstrated experience in process simplification and automation.
• Strong sense of ownership, accountability, and initiative in managing tasks and projects.
• Excellent organizational and communication skills.

Additional Information

What We Offer:

• Competitive compensation and benefits package
• Opportunity to work in a dynamic, international environment within the food supply chain
• A collaborative team culture committed to quality, sustainability, and growth
• Exposure to global markets and international trade processes

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