Sales Representative at Centennial Food Solutions in Richmond, BC, CAN

Centennial Food Solutions is a leading provider of customized quality center-of-the-plate products in Western Canada. Our goal is simple: to connect our communities through great food and exceptional service. Our reputation as a dependable and flexible partner is why discerning restaurants, retailers, foodservice, and trading companies choose us time and time again. With branches across Western Canada and a vast network of business brands, we are uniquely positioned to bring value to our partners at every turn.

Hiring Manager Manager, Sales Position Type Full Time
Location Richmond, BC Travel Required (local customer visits)
Department Sales Job Type External / Field Sales
Starting Minimum $46,841.60

Job Purpose
The Sales Representative (External) is responsible for maintaining and growing an assigned customer base while driving sales, margin growth, and customer satisfaction within the Richmond, BC market. Reporting to the Sales Manager, this role develops strong customer relationships, identifies new business opportunities, promotes company products and specialty offerings, and serves as a trusted partner to customers through value-added sales and market expertise. The Sales Representative also supports account management activities, including collections, new account development, promotional planning, and communication of market trends and product innovations.
Essential Functions
• Manage and grow an existing customer portfolio through regular sales calls and customer visits.
• Utilize call sheets and established sales processes to maximize customer engagement and sales growth.
• Increase sales volume and profitability within the assigned territory and customer base.
• Identify and secure new business opportunities following company protocols and account onboarding procedures.
• Collect and reconcile customer account balances by distributing statements, processing credits, and ensuring invoices are paid according to payment terms.
• Collaborate with customers to develop and implement weekly advertising and promotional programs that drive sales growth.
• Promote protein specialty products and Made at Centennial items to expand product penetration within customer accounts.
• Introduce and support new product lines and innovations in the marketplace.
• Maintain a strong understanding of market conditions, industry trends, product offerings, and competitive activity, sharing relevant insights with customers as part of value-added service.
• Attend regular sales meetings, training sessions, virtual meetings, and the annual March sales conference.
• Maintain accurate customer records, sales activity reports, and account information.
• Foster positive relationships with customers, colleagues, and internal departments to support business objectives.
• Travel throughout the assigned territory to meet with customers and prospect new business opportunities.
Qualifications (Education, Experience)
• 1 to 2 years of progressive sales experience in a similar-sized organization; a combination of post-secondary education and relevant experience will also be considered.
• 1 to 3 years of related food industry, distribution, or sales experience required.
• Demonstrated ability to build and maintain strong customer relationships.
• Strong verbal and written communication skills with the ability to interact effectively with customers, colleagues, and management.
• Strong computer proficiency, including experience using Microsoft Office applications and customer management systems.
• Self-motivated with the ability to work independently in both office and field environments.
• Strong organizational skills and attention to detail.
• Ability and willingness to travel regularly within the assigned territory.
• Valid driver's license and acceptable driving record required.
Key Competencies
• Customer Relationship Management
• Sales & Business Development
• Communication & Interpersonal Skills
• Negotiation & Influencing Skills
• Account Management
• Results Orientation
• Market Awareness & Product Knowledge
• Time Management & Organization
• Self-Motivation & Initiative
• Problem Solving
• Adaptability & Flexibility
• Team Collaboration & Professionalism

Benefits and Perks
• Comprehensive Health and Dental coverage for you and your family.
• Subsidized Company Share Ownership plan.
• Employee Family Assistance Program (support for mental health, financial services, and legal needs).
• Employee pricing on thousands of high-quality foods.
• Career advancement opportunities and training across the company.
• Instant Pay: through pay streaming you can have instant access to earnings without having to wait for payday!
• Belonging to a team that is passionate about food and long-term success.
Please note:
• Candidates must be legally able to work in Canada at this time. Centennial Food Solutions regrets that it is unable to sponsor employment Visas.
• Please note that final candidates for this position may be required to undergo a confidential pre-employment background check which may include but not be limited to criminal, and/or credit testing.