Carter Ballard Sales Manager at Carter Motors in Seattle, WA

At Carter Motors, we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at Carter Motors is absolutely critical to its success. Our promise is to keep delivering the same award winning service and value that our community has come to expect from our dealership through the years.

What we are looking for

We are seeking an experienced and results-driven Automotive Sales Manager to lead our sales team and drive dealership revenue, customer satisfaction, and overall sales performance. The ideal candidate will have a strong background in automotive retail, proven leadership skills, excellent knowledge of vehicle sales processes, and a track record of consistently achieving sales targets.

The Automotive Sales Manager will be responsible for managing day-to-day sales operations, coaching and developing sales professionals, maximizing profitability, and ensuring an exceptional customer experience throughout the vehicle purchasing process.

We care about our employees and offer a vibrant work environment full of growth and longevity.

Pay – Sales Managers are paid Salary + Commission based on gross profit.

What We Offer

• Competitive compensation plans
• Medical, Dental & Vision after 30 days of employment
• 401(k) + Company Match Plan after 90 days of employment
• AFLAC, Legal Shield & Identity Theft Shield, FSA, Pet Insurance Discount
• 529 College Savings Plan
• Paid time off after 90 days of employment
• Growth opportunities
• Paid Training
• Employee vehicle purchase plans
• Family owned and operated
• Long term job security
• Discount Program
• Discounts on products and services

To see our benefits details, please view our benefits page here: https://carter-motors-employment.constantcontactsites.com/benefits-overview

Responsibilities

• Lead, manage, and motivate the automotive sales team to achieve and exceed monthly and annual sales targets.
• Develop and implement effective sales strategies to increase vehicle sales, gross profit, market share, and customer retention.
• Monitor daily sales activities, appointments, showroom traffic, leads, follow-ups, and closing ratios.
• Coach sales consultants on prospecting, product presentation, negotiation, objection handling, closing techniques, and customer follow-up.
• Conduct regular sales meetings, performance reviews, and one-on-one coaching sessions.
• Manage incoming internet, phone, and showroom leads to ensure timely and professional follow-up.
• Maintain strong knowledge of current vehicle inventory, pricing, incentives, financing programs, manufacturer promotions, and competitive products.
• Work closely with the General Manager, Finance & Insurance team, Service Department, and other dealership departments to maximize overall dealership performance.
• Assist sales consultants with customer negotiations and complex transactions while protecting dealership profitability.
• Review and approve vehicle deals in accordance with dealership policies and manufacturer guidelines.
• Monitor inventory levels, aging units, pricing, and vehicle merchandising to support efficient inventory turnover.
• Analyze sales reports, KPIs, customer feedback, and financial performance to identify opportunities for improvement.
• Ensure all sales processes comply with company policies, manufacturer requirements, and applicable federal, state, and local regulations.
• Maintain high standards of customer satisfaction and resolve escalated customer concerns professionally and promptly.
• Train, develop, and retain high-performing sales personnel.
• Establish individual and team sales goals and hold team members accountable for achieving performance expectations.
• Promote a positive, professional, and customer-focused dealership culture.
• Stay current with automotive industry trends, competitor activity, new vehicle technologies, EVs, and changing consumer purchasing behaviors.
• Participate in dealership marketing initiatives, sales events, community activities, and manufacturer programs as required.
• Maintain accurate sales documentation and ensure deals are processed efficiently and accurately.
• Support dealership leadership with forecasting, budgeting, staffing, and strategic sales planning.

Qualifications

• Must be able to work weekends
• Professional, well-groomed personal appearance.
• Clean & Clear WA state driving record is required
• Valid and Clear WA state drivers license is required
• Pre-employment background check, reference check & drug screen is required

Carter Motors is a proud equal opportunities employer; we do not deny employment based on race, ethnicity, national origin, disabilities, or any other protected characteristics. We are a drug free workplace; all employees are held to this standard to be free from the effects of drugs and/or alcohol while on duty. Carter Motors also participates in fair chance hiring practices; candidates with a criminal history will undergo an individualized assessment post-offer.