Enterprise MarTech Program Manager at Carnival… · GENOVA

Enterprise MarTech Program Manager

Location: GENOVA, LIGURIA, Italy

Bridge business and technology to deliver the next generation of enterprise platforms and digital capabilities.

Within our Marketing & Direct Sales department at Costa's Genoa Headquarters, the Enterprise MarTech Program Manager will play a key role in one of the company's most strategic transformation initiatives: Omnichannel Personalization & Pricing and bundling. Working at the intersection of business strategy, commercial transformation, and technology, you will help ensure that Pricing & Bundling evolves as a fully integrated business capability, connected to Personalization powered by Customer Data Platform, omnichannel activation, and the broader MarTech ecosystem. Through this opportunity and leveraging on GenAI capabilities, you will contribute to shaping the platforms, processes, and integrations that will support Costa's future growth and customer experience ambitions.

Live your ambition. Lead with impact

As part of the Marketing Operations team, you will play a pivotal role in enabling Costa's transformation agenda, with a particular focus on the strategic evolution of our Omnichannel Personalization & Pricing and bundling. Acting as the bridge between business stakeholders, technology teams, consulting partners, and vendors, you will help ensure that commercial transformation initiatives are translated into scalable platform capabilities and integrated solutions. Through your contribution, you will support the successful delivery of complex enterprise programs, helping the organization connect business ambition, technology innovation, and operational execution.

Platform Strategy, Integration & Business Enablement

You will contribute to the evolution of Costa's MarTech and commercial technology ecosystem, helping define requirements and capabilities across key platforms and integrations. By bridging business needs and technology solutions, you will support the development of future-ready capabilities that enhance personalization, operational effectiveness, and commercial performance.

Governance, Vendor Management & Enterprise Delivery

You will coordinate internal stakeholders, technology teams, consulting partners, and vendors to ensure successful execution across a portfolio of transformation initiatives. You will facilitate governance processes, support strategic decision-making, and help drive alignment between business priorities, technology investments, and delivery objectives.

Pricing & Bundling Transformation

You will act as the MarTech and Digital lead within Costa's strategic Pricing & Bundling transformation program, ensuring alignment between business objectives, platform capabilities, and delivery roadmaps. Working across multiple stakeholders, you will help translate transformation ambitions into scalable and executable solutions, managing initiatives throughout the full project lifecycle, from envisioning and solution design to development, testing, deployment, and business adoption.

What Makes You Unique

• 6-8 years of experience in MarTech, Digital Transformation, Platform Delivery, Technology Consulting, Enterprise Program Management, or similar environments, leading complex, cross-functional transformation initiatives.
• Proven experience managing end-to-end programs across the full delivery lifecycle, from strategy and envisioning through solution design, development, UAT, deployment, and business adoption.
• Strong understanding of MarTech ecosystems, including Customer Data Platforms (CDP), Marketing Automation, Personalization, and Omnichannel technologies.
• Proven ability to bridge business and technology, translating strategic objectives into functional and technical solutions.
• Exposure to AI, Generative AI, customer data platforms, and advanced data-driven capabilities within enterprise environments.
• Strong stakeholder, vendor, and budget management skills, with the ability to influence senior leaders and drive alignment across complex transformation programs.

What We Offer

Your Journey with Us. At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy.

Benefits That Matter. Enjoy daily meal vouchers, exclusive discounts, and access to our Wellbeing@Costa platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family.

Lifestyle & Family Care. Celebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices.

Growth & Engagement. We invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong.

Your employment

• Open-term, full-time, hybrid.
• CCNL: "Contratto Unico dell'Industria armatoriale - Sezione 15 per il personale di Terra".
• Salary Range: 50.000 - 60.000€ based on skills and professional experience and individual incentive scheme.

Who We Are

Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.

Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.

We are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do.

Start your journey with us

During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey

Onboard your journey with us and explore your potential.

#Costa #LI-Hybrid