Vice President, B2B Marketing at CARFAX in Centreville, VA

Description
Vice President, B2B Marketing
At Mobility Global, our mission is to provide the trusted information that helps billions of people build, sell, and own vehicles with confidence. As we shape the next generation of automotive intelligence through innovation, AI, and industry-leading data, we are creating new opportunities for our customers, our business, and our people.
CARFAX, a division of Mobility Global, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. CARFAX is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™.
-10X Virginia Business Best Places to Work
-9X Washingtonian Great Places to Work
-10X Washington Post Top Workplace
-3X St. Louis Post-Dispatch Best Places to Work
About the Role
The Vice President of B2B Marketing powers our dealer business and drives a massive share of our commercial growth and requires senior, dedicated ownership.
As the Vice President of B2B Marketing, your core mission is to translate senior leadership’s vision into a high-performance B2B growth marketing machine. You will stand up and lead the function across our dealer and enterprise segments, turning a massive foundation of data and tens of thousands of dealer relationships into a coordinated, predictable engine for growth. Success in this role means establishing clear decision ownership, accelerating campaign velocity, maintaining strict team accountability, driving flawless execution and most importantly a simple and clear messaging and positioning strategy.
You will work alongside our Product, Business Analytics, Technology, Consumer Growth and most importantly our Dealer Business Unit (DBU) and our Chief Revenue Officer (CRO).
Core Responsibilities
B2B Growth Marketing Machine. Architect and own the overarching growth marketing strategy. Translate high-level strategic objectives into explicit execution plans, driving campaign velocity and operational scale across B2B.
Product Marketing & Narrative. Own the product marketing roadmap, including positioning, packaging, and the creation of compelling product narratives/messaging for our core dealer product suite (CARFAX Advantage, CARFAX Car Listings, Car Care, Lifetime Dealer programs) alongside our enterprise data and add-on offerings.
B2B Brand and Positioning. Define how CARFAX shows up to dealers, certified programs, and data partners. Build a B2B identity that carries the trust of our brand.
Lifecycle and Retention. Grow adoption, retention, and revenue per dealer.
Demand Generation & Pipeline. Lead the B2B demand generation engine in absolute lockstep with the sales organization. Maintain full ownership of lead volume, pipeline health, and conversion quality across our dealer and sales team segments.
Dealer Co-Marketing and Channel Programs. Scale the programs that put CARFAX in dealer advertising, on the lot, and in the buying experience, and that help dealers win consumers throughout the lifecycle.
Sales Enablement. Equip the field sales team with the messaging, content, and tools that shorten cycles and lift win rates.
Field and Event Marketing. Own the CARFAX B2B presence at the industry moments that matter, including NADA and major dealer and OEM events.
Cross-Functional & DBU Alignment. Serve as the primary bridge between marketing and the Dealer Business Unit (DBU). Partner deeply with the CRO and field sales leadership to align marketing motions directly with sales targets and shorten sales cycles.
Marketing Ops & Technology. Build, modernize, and oversee the B2B marketing tech stack. Ensure infrastructure supports robust automation, data integrity, and deep full-funnel visibility.
Measurement & Fiscal Stewardship. Define the core B2B marketing metrics and KPIs that impact revenue. Report on performance with strict discipline, making budget tradeoffs explicit, and tie marketing spend directly to commercial ROI.
Leadership & Team Accountability. Define the expectations, feedback loops, and performance standards for your department. Recruit, coach, and retain a high-performing team while instilling a culture of transparency and shared commitment.
Your First Year
Assess & Audit. Evaluate the current state of B2B marketing, including existing team capabilities, legacy programs, technology stacks, and historical spend to pinpoint high-leverage opportunities.
Org Design & Recruitment. Build and staff the future-state B2B marketing organization, hiring top-tier talent to fill critical capability gaps.
Establish GTM Rhythms. Formalize the cross-functional operating rhythm with our CRO, and product teams to sync planning, campaign execution, and reporting.
Define the System. Stand up the formal playbooks for strategy translation, execution tracking, and lead-to-revenue measurement.
Deliver Early Wins. Execute high-impact, visible campaign wins early on.
What You Bring
Proven B2B Leadership. 15+ years of experience in B2B marketing, with a significant portion spent in senior executive positions scaling or standing up B2B marketing operations from the ground up.
Balanced Marketing Domain Depth. Elite, well-rounded expertise spanning demand generation, product marketing (PMM), brand strategy, and modern marketing ops/tech.
Revenue Responsibility. A proven track record of owning revenue-linked marketing goals, managing substantial budgets, and partnering successfully with sales teams to drive predictable pipeline growth.
Domain & Industry Fluency. Deep experience within automotive retail, dealer technology, or data/analytics platforms is highly preferred. Alternatively, a strong background leading high-velocity B2B marketing for an SMB-focused SaaS business.
Execution & Velocity Planning. A strong operational background with a demonstrated ability to turn ambiguous, high-level business goals into structured, highly repeatable execution plans.
Change Agility & Leadership Behaviors. Exceptional leadership behaviors are marked by transparency, coaching, and team accountability. Experience steering teams successfully through major corporate inflections, transitions, carve-outs, or public spin-offs is a massive plus.
This position is open to applicants who are currently authorized to work in the United States and will not require employer sponsorship now or in the future.
What’s In It for You
Competitive compensation package, including base salary and incentive opportunities where applicable.
Comprehensive health and wellness benefits for employees and eligible dependents.
Retirement savings programs, including company matching contributions where available.
For more information on benefits, please check out our  benefits-summary.
The anticipated annual base salary range for this position is $215,000 - $323,000. Actual compensation within this range will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and internal equity considerations.
Equal Opportunity Employer
Mobility Global is proud to be an Equal Opportunity Employer. We value diverse perspectives and are committed to fostering an inclusive workplace where everyone is respected, supported, and empowered to succeed. We provide reasonable accommodations throughout the hiring process and employment for qualified individuals with disabilities.
Recruitment Fraud Alert
Mobility Global will never ask candidates to pay money at any stage of the hiring process, including for applications, interviews, background checks, training, or equipment. If you receive a suspicious communication or request for payment or personal financial information, please exercise caution and report it immediately.
About CARFAX and S&P Global Mobility

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
US Equal Opportunity Employer Statement:
CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.
Canadian Equal Opportunity Employer Statement:
CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].