CARFAX→
Associate Marketing Automation Specialist at CARFAX in Centreville, VA
Skills
Job Description
Description
Join Team CARFAX as an Associate Marketing Automation Specialist
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. Join our team as a Marketing Automation Specialist! One last thing : Our four-day week continues in Summer 2026!
What you’ll be doing:
- Serve as the Subject Matter Expert (SME) for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
- Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
- Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
- Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
- Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
- Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation.
- Produce regular data-focused presentations for peers and key stakeholders.
What we’re looking for:
- Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
- Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP).
- Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
- Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio.
- Minimum 3 years of experience working with marketing databases and consumer data platforms.
- Minimum 1-2 years of experience with SQL for data extraction and analysis.
- Experience working collaboratively with cross-functional teams to align data strategy with business goals.
- Familiarity with consumer data protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.).
- Experience in cross-platform messaging (Push, In-App, Web Push, SMS/MMS).
- Solid grasp of API and Webhook fundamentals.
- Strong attention to detail and ability to multitask successfully.
- Intellectually curious with an aptitude for learning and trying new things.
Bonus Points:
- Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
- Proficiency utilizing JavaScript, R, and/or Python.
- Previous SDK Integration and testing experience.
- Experience managing multi-year consumer relationship building (i.e., subscription or membership programs).
- Previous experience migrating to new consumer messaging tools.
- Previous work in the automotive space.
- Two or more years of experience working with Segment (CDP).
- Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces.
- For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits.
- 10X Virginia Business Best Places to Work
- 10X Washington Post Top Workplace
- 9X Washingtonian Great Places to Work
- St. Louis Post-Dispatch Best Places to Work.
About CARFAX and S&P Global Mobility
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
US Equal Opportunity Employer Statement: CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.
Canadian Equal Opportunity Employer Statement: CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].