Capora Fintech
Digital Marketing Specialist at Capora Fintech in Pune
Mid LevelOn-siteFull-timePune350000 INR–650000 INR/yr
Skills
Digital MarketingGoogle AdsApp installationDigital CampaignsApp Installation CampaignMeta AdsGoogleAdvertising
Job Description
Job Description Digital Marketing Executive
Location: Pune, Maharashtra
Experience: 25 Years
Job Type: Full-time
About the Role
We are looking for a Digital Marketing Executive with hands-on experience in Google Ads and Meta Ads, particularly in App Installation Campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing performance marketing campaigns.
Key Responsibilities
- Plan and manage Google Ads & Meta Ads campaigns.
- Run and optimize App Installation/App Promotion campaigns.
- Monitor CPI, CPA, CTR, conversions and ROAS.
- Manage audience targeting, campaign budgets and ad creatives.
- Analyze campaign performance and identify optimization opportunities.
- Conduct competitor and market research.
- Track leads, app installs and campaign conversions.
- Prepare regular performance reports and actionable insights.
- Work with the content/design team to develop effective ad creatives.
Requirements
- 2–5 years of experience in Digital/Performance Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Experience running App Installation Campaigns is preferred.
- Good understanding of CPI, CPA, CTR, ROAS and conversion tracking.
- Strong analytical and data-driven approach.
- Good communication and problem-solving skills.
- Fintech, lending, banking or app-based business experience will be an advantage.
Apply Now
Email: hr@capora.in
Call/WhatsApp: 9689698880
Location: Pune, Maharashtra