SEO Content Specialist - Korea at Canva in Seoul, Seoul, South Korea

Company Description

About the role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva's SEO is world-class, and we're looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in South Korea! This is a permanent contract, working full-time - 40 hours per week.

The SEO Content Specialist will work closely with the Korea SEO Lead and local team. The role of an SEO Content Specialist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, you are a native speaker with proficiency in Korean & English.

Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful. If you're excited about the opportunity to make an impact, show us what you've got—strong performers in this role have significant opportunities to grow with us.

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

Job Description

What you’ll do (responsibilities)

Naver Content & Ecosystem

• Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance
• Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver
• Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users
• Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats
• Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust
• Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning

Website Content & Optimization

• Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
• Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market
• Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
• Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
• Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
• Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality

Collaboration & Strategic Partnership

• Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth
• Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production
• Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
• Contribute local market intelligence and user insights that inform content priorities and opportunity identification
• Build relationships across functions to understand how your content work supports broader country initiatives

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

Copywriter Team Building & Management

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards
• Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market
• Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently
• Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs
• Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines
• Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication
• Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work

AI-Powered Efficiency

• Leverage AI tools to enhance research, content drafting, and workflow efficiency
• Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions
• Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team

Qualifications

Core Skills & Experience

• Native or near-native proficiency in Korean with business-level English
• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
• Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow
• Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights
• Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)
• Experience with publishing content in a CMS (content management system)
• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
• Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)
• Experience using web analytics tools to understand how users engage with content and to measure content performance
• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
• Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
• Ability to identify opportunities specific to your market that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
• Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
• Willingness to give and receive feedback constructively, always aiming to improve quality and impact

Future-Oriented & Adaptable Mindset

• Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on
• Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action
• You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market
• Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
• Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
• Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
• Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction

Preferred Qualifications

• Prior experience in SEO strategy development and planning
• Hands-on experience running or owning a Naver Blog or a similar owned content channel
• Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)
• Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape

The A-Player Standard

We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.

What "A-Player" means in this role:

• Strategic thinker: You define what should be done and why (not just execute)
• Relationship builder: You make collaboration easy and productive
• Problem solver: You're resourceful and resilient when challenges arise
• Data-driven: You use insights to drive decisions and demonstrate impact
• Ownership mindset: You act like it's your business, not just your job
• Growth-oriented: You're constantly learning, adapting, and improving