Social Media Manager at CanadaHelps in Location not listed

At CanadaHelps we believe in the power of generosity - not just for those who receive it, but for everyone it touches. Every act of generosity sparks connection, inspires change, and brings people together. This is an opportunity to join something bigger: a movement that fuels progress, strengthens communities, and reminds us of what’s possible when we come together.

We are a dedicated team of entrepreneurial-minded peers who believe in a world where everyone can thrive. We offer a flexible, inclusive environment built on growth, ambition, and shared success.

CanadaHelps provides the most comprehensive and flexible range of giving solutions for donating to any charity in Canada, and we partner with charities of all sizes to ensure they have the tools they need to achieve their goals. Over the past 25 years we’ve helped raise over $3.7B for Canadian charities. Generosity is right here.

About the role:

We are looking for a full-time Social Media Manager. Reporting to our Director, Donor Marketing, the Social Media Manager plays a strategic role in planning, managing, implementing, and testing social content and engagement for CanadaHelps. As a key player on our Marketing team, you will help reposition the CanadaHelps brand and define our digital voice. You will drive meaningful engagement across a diverse audience, including everyday donors and leadership at the charities we serve. This is a new role.

This role requires a balance of strategy, storytelling, and implementation. You are a data-driven strategist, a sharp writer, and a relationship builder who understands the influencer/creator landscape. You know how to use social media for brand building, top-of-funnel marketing, and demonstrating team culture, ensuring our presence reflects our brand personality while turning campaigns into community conversations.

The annual salary range for this role is $75,000 - $80,000. Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

This position is remote but may require to be in-office in Toronto for team collaborations.

Key Duties and Responsibilities:

Content creation and campaign management

• Develop and manage a comprehensive content calendar, partnering with cross-functional teams to align with organizational priorities.
• Create and post "scroll-stopping" shareable content across all channels, fostering authentic engagement and growing our supporter community.
• Create compelling graphics and animations by leveraging AI, tools such as Canva, and templates, while coordinating with internal resources and/or freelancers to ensure all visual assets maintain strict brand standards.
• Manage and evolve programs to activate internal staff as creators and thought leaders, translating internal expertise into human-first stories.
• Develop and test experimental content formats; facilitate content capture at in-person events and lead quarterly content-batching sessions with internal players and freelance creators.
• Storyboard, shoot, and edit social-first short-form video content, collaborating with freelance creators to scale production when necessary.
• Coordinate social media content promotion in collaboration with paid media partners.

Social media strategy and influencer campaigns

• Develop and own the social media strategy across platforms, ensuring alignment with brand positioning while driving engagement, growth, and business impact.
• Serve as the internal authority on social-first best practices and emerging platforms, constantly innovating how CanadaHelps shows up and evolves across channels.
• Identify, recruit, and manage relationships with relevant influencers.
• Handle the full lifecycle of creator partnerships, including outreach, negotiation, contracts, and campaign management.

Community engagement

• Engage proactively with the CanadaHelps audience, adding value to conversations and extending brand reach.
• Maximize customer success by servicing inbound inquiries via email and social channels, guiding supporters through their giving journey.
• Monitor the supporter inbox and gather user data to provide insights that improve the overall customer journey.

Reporting and insights

• Track the performance of organic and experimental content using platform analytics; iterate quickly based on performance, trends, and audience behaviour.
• Ensure all content remains credible, platform-native, and true to the evolving CanadaHelps brand personality.

Skills and Experience:

• 5+ years of experience in social media management across D2C, B2B, and PR, with a strong track record of developing platform-specific strategies.
• Exceptional writing skills with a natural instinct for social storytelling and brand voice.
• Proficient with social management tools (such as StatusBrew, Hootsuite, Sprout Social) and in-app ad management platforms for promoting posts.
• Proven experience building or contributing to influencer and creator programs.
• Experience leveraging AI technologies (such as Gemini, ChatGPT, or Jasper) to enhance workflows while maintaining a human-centred, authentic touch.
• Proficient in creating social-first video and graphics, leveraging templates and freelancers while maintaining strict brand standards.
• Skilled at translating raw metrics into actionable insights to identify successes and areas for growth.
• Highly organized with meticulous attention to detail; able to work with high autonomy while remaining a collaborative team player.
• Direct experience in social-first fundraising, with a portfolio of campaigns that successfully mobilized communities to give, is considered a strong asset.

We believe in everyone

At CanadaHelps, we commit to pursuing deliberate efforts to ensure that our company is a place where differences are welcomed, different perspectives are respectfully heard and where every individual feels a sense of belonging and inclusion. We know that by creating a vibrant climate of inclusiveness, we can more effectively advance our collective capabilities.

AI in Recruitment :

CanadaHelps does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.