Caesars Entertainment→
Interactive Marketing Specialist I -… at Caesars… · Las Vegas
ExperiencedOn-siteFull-timeLas Vegas, NV
Skills
salesforceioticrmapsatrient promotional systemrtcmmatsmicrosoft office
Job Description
The Interactive Marketing Specialist I plays a key role in executing and supporting promotional & digital marketing campaigns developed by our enterprise and property partners. The Specialist will accomplish this by developing strategic relationships within multiple disciplines of the Marketing organization and property teams. Additionally, the specialist will be responsible for providing training these partners to help ensure flawless execution at the property-level.
Responsibilities
- Setup and execute real time, promotional & digital offer requests and handle inquiries within established timelines.
- Setup will include the following applications/capabilities: Mobile offers, messages, Push notifications, Soft Offers, Kiosk offers, Advantage Promotional System (APS), Atrient Promotional System, Interactive Customer Relationship Management (ICRM) offers, Real Time Casino Marketing (RTCM) and Marketing at the Slots (MATS).
- Assist in Salesforce and IoT (Real Time Trigger/Internet of Things)-related projects including, but not limited to: training, adoption, support, establishing standards, identifying efficiencies and creating documentation.
- Learn and apply knowledge of all functions related to Interactive Marketing digital offer channels
- Collaborate with external partners to help gather required information for upcoming marketing offers
- Assist in seed-test and UAT (User Acceptance Testing) activities and roll-out of new Interactive Marketing products
- Perform administration functions including, but not limited to, maintaining team documentation and shared network resources
- Prepare data in an informational format that can be distributed to all levels of management within the organization
- Perform product readiness testing in the slot lab or on property as needed
- Other tasks related to team as assigned or requested by manager
Qualifications
- Must be detail-oriented and possess strong time-management skills
- Ability to communicate effectively to all levels within the organization
- Able to use a Windows-based PC and have intermediate proficiency using Microsoft Office products
- Support digital marketing offers during normal business hours and occasionally outside normal business hours as needed.
- Willingness to learn new technologies and train property operators
- Ability to multi-task and work in fast paced environment
ADDITIONAL REQUIREMENTS
- At least three years of work experience in marketing, analytics or IT field; direct marketers preferred
- Passion for Interactive Marketing products and/or digital technology is desired
- Working knowledge in casino industry is preferred.
- Experience or knowledge in Salesforce products is a plus
- Associate degree or equivalent work experience required.
Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.