Medical Representative at Cadila… · Mumbai…

Role & responsibilities

Job description

Principal Tasks & Responsibilities

1. Sales & Target Achievement
• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally book orders to maintain adequate stock levels and avoid stock-outs.

2. Doctor & Chemist Coverage
• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

3. Market Development & Strategy Implementation
• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

4. Stockist & Distribution Management
• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

5. Promotional Activities
• Organize and conduct symposiums, seminars, and doctors group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

6. Reporting & Compliance
• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

7. Accountability
• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Preferred candidate profile
• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboration