Marketing and Communications Specialist at Burnout Brands · Bardstown

Summary:

The Marketing and Communications Specialist supports and executes marketing initiatives that drive brand visibility, customer engagement, and partner value. This role plays a key part in maintaining the company's presence across digital channels, managing external relationships, and supporting promotional efforts tied to products, events, and the performance industry.

Responsibilities:

• Manage and execute social media strategy across platforms, including content creation, scheduling, and audience engagement to support brand growth and product visibility.
• Monitor social performance and identify opportunities to increase reach, engagement, and audience growth.
• Serve as the primary point of contact for sponsorships and partnerships, managing communications and ensuring timely execution of deliverables.
• Support the development and maintenance of strong partner relationships aligned with brand and business objectives.
• Develop and distribute marketing emails and newsletters to promote products, events, and company updates.
• Monitor campaign performance (open rates, click-through rates, engagement) and identify opportunities for improvement.
• Manage the marketing email inbox to ensure timely, accurate, and professional communication.
• Support planning and execution of events, trade shows, and industry activations, including logistics coordination and promotional support.
• Assist with on-site event execution as needed.
• Maintain consistent brand voice and messaging across all communication channels.
• Collaborate with internal teams to support product launches, promotions, and marketing campaigns.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
• 1-3 years of experience in marketing, communications, or a related role preferred.
• Strong written and verbal communication skills, with the ability to adapt messaging to different audiences.
• Experience managing social media platforms and performance tracking (e.g., open rates, click-through rates).
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Ability to communicate effectively with external partners, sponsors, and internal teams.
• Self-motivated, detail-oriented, and adaptable.
• Interest in the automotive, racing, or performance industry preferred.

Scope and Impact

This role directly supports brand growth, customer engagement, and partner relationships within the performance industry. Success in this position contributes to increased visibility, stronger partnerships, and effective promotion of products and events.

We are a team-driven company that values strong working relationships, work/life balance, and the enjoyment of the work we do together. You will find a collaborative environment with Friday team breakfasts, quarterly potlucks, and a culture built on respect and support.

Benefits include:

• 401k with company match
• Paid time off (PTO) and sick time
• Medical, dental, and vision insurance
• Employee discount