Representative, Inside Sales at Bruker in Atibaia, São Paulo, BR

visão global

Bruker is one of the world’s leading analytical instrumentation companies enabling scientist to make breakthrough discoveries and develop new application that improve the quality of human life. Our high-performance products and high-value life science and diagnostic solutions are trusted by leading businesses, institutes, and scientists worldwide. Today, more than 11,000 employees at over 90 locations are working on this permanent challenge to make the world a better place.

Bruker Nano, one of Bruker’s four operating segments, provides customers in academic and governmental institutions, life science, materials, and applied industries with the tools to determine the characteristics of matter and visualize the structure of molecules. Divisions within BNANO include Bruker AXS, Bruker Nano Analytics, Bruker Nano Surfaces and Metrology, Fluorescence Microscopy, and Canopy.

We are looking for a Representative, Inside Sales to join our team in Atibaia. Please submit your resume in English.

responsabilidades

The Customer Engagement Representative is responsible for executing operational activities in alignment with global and regional commercial strategies. The role focuses on inbound lead qualification, outbound prospecting, and proactive sales of service agreements and extended warranties. It contributes directly to pipeline development, customer engagement, and revenue growth through consistent follow‑up, accurate data entry, and timely execution of defined sales processes.

The incumbent serves as the first point of contact for customers, delivering high‑quality commercial support while ensuring full adherence to Bruker policies, procedures, and service standards

The Inside Sales & Customer Engagement Representative plays a hybrid role combining commercial execution, customer engagement, and sales operational support.

The position is responsible for active customer follow-up, commercial proposal preparation (including budgetary offers), tender and portal monitoring, documentation management, and CRM governance, while also supporting key customers, field sales, and channel partners across the region.

This role has a direct impact on pipeline progression, opportunity conversion, strategic account engagement, and revenue visibility, acting as a central hub between customers, sales teams, distributors, and internal stakeholders.

Essential Duties and Responsibilities

1. Commercial Responsibilities

• Prepare and manage commercial proposals, including budgetary and non-binding quotations

• Support preliminary solution positioning, scope definition, and pricing alignment with internal stakeholders

• Maintain accurate records of all proposals and revisions in Salesforce (CRM)

2. Portals, Bidding & Documentation Management

• Perform daily monitoring of customer portals, tender platforms, and procurement systems

• Identify new commercial opportunities and ensure company participation when applicable

• Prepare, organize, and submit commercial and administrative documentation required for bids and tenders

• Track deadlines, documentation status, clarifications, and next steps

• Actively follow up on ongoing bidding processes to ensure continuity and visibility

3 Market Response – (Inbound Lead Qualification)

• Respond to inbound inquiries generated through digital channels, events, and marketing campaigns in accordance with established SLAs (Service Level Agreements).

• Qualify leads using globally defined criteria and convert them into Opportunities within Salesforce

• Execute structured nurturing workflows to improve lead‑to‑opportunity conversion

• Ensure accurate and complete documentation of customer interactions and data in Salesforce

4 Customer Development – (Outbound Prospecting)

• Conduct structured outbound outreach to target accounts, customer segments, and defined vertical markets.

• Utilize email, telephone, LinkedIn, and other approved sales engagement tools to generate new Opportunities.

• Develop account insights, identify decision‑makers, and support territory planning with Field Sales.

• Schedule introductory meetings, product discussions, and discovery sessions as required.

2.5 After-Sales Solutions (Service Contracts & Extended Warranties)

• Conduct proactive outreach to customers who do not yet have a service contract or whose service contract or warranty is approaching expiration, ensuring timely engagement and support.

• Prepare and issue quotations in line with approved pricing and commercial policies.

• Follow up on proposals, address routine commercial questions, and escalate technical inquiries as appropriate.

• Accurately document the progression of service‑contract quotes and support monthly and quarterly forecasting.

Additional Responsibilities

1 Customer Interaction and Support

• Serve as a supportive, customer‑friendly point of contact within the assigned region.

• Provide timely and accurate information on service‑contract options, pricing, and terms.

• Direct technical or complex service inquiries to appropriate internal stakeholders.

2 Process Adherence and Data Integrity

• Ensure full compliance with global Inside Sales processes, playbooks, and engagement standards.

• Maintain a high level of data accuracy in Salesforce, including record stages, next steps, notes, and follow‑up dates.

• Support audit readiness, reporting requirements, and internal controls related to CRM usage.

3 Cross-Functional Collaboration

• Collaborate with cross‑functional teams, including Field Sales, Marketing, Service, ICM and other relevant departments, to ensure seamless customer experience.

• Deliver structured feedback to Inside Sales leadership regarding lead quality, customer insights, and campaign effectiveness.

• Support divisional initiatives and participate in commercial improvement projects when requested.

• Support distributor quoting processes and commercial follow-up

Qualificações

Education

• A bachelor’s degree in chemistry, physics, engineering, or a related scientific field is preferred as well as marketing or business administration.

Professional Experience

• Proven experience in Sales, Inside Sales, Sales Development, or other customer-facing commercial roles is mandatory; experience in the analytical instrumentation industry is preferred.

• Experience with CRM systems required Salesforce experience preferred.

• Exposure to tenders, portals, or structured bidding processes is a strong advantage

Skills and knowledge

• Strong written and verbal communication skills.

• Customer‑centric mindset with the ability to build rapport and manage objections.

• High attention to detail and accuracy in data entry and documentation.

• Ability to work within structured processes and meet defined performance targets.

• Ability to manage multiple interactions while maintaining accuracy and professionalism

• Proficiency in digital outreach tools, Microsoft Office, and LinkedIn (Sales Navigator preferred).

• Ability to communicate professionally in Portuguese and English is mandatory. Working knowledge of Spanish is considered an advantage.

Core Competencies

• Customer Focus

• Sales Process Discipline

• Communication & Interpersonal Skills

• Time Management & Prioritization

• Problem Solving & Critical Thinking

• Collaboration & Team Orientation

• Commercial Awareness

• Digital & CRM Proficiency

Working Conditions

• Office‑based or hybrid work environment depending on regional guidelines.

• Occasional travel for training or internal meetings may be required.

• Occasional travel to attend events

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

#LI-DG1