Senior Marketing Manager, Dealer Enablement at Brother… · Bridgewat…

Role Overview

As our Senior Marketing Manager, Dealer Enablement, you will play a driving role in cultivating our dealer relationships and driving engagement across multiple touchpoints. This opportunity allows you to lead strategy, foster communication, and support initiatives that significantly impact our sewing dealer network.

Duties & Responsibilities

Dealer Platform & Digital Experience

• • Lead the strategy, optimization, and performance of the Dealer Support platform and connected systems (CRM, LMS), ensuring a seamless and engaging partner experience
    • Leverage analytics and user insights to continuously improve usability, content impact, and overall platform adoption
    • Partner cross-functionally to align digital tools and resources with dealer needs and business priorities

Partner Engagement & Communications

• • Lead a multi-channel communication strategy across newsletters, webinars, events, and digital platforms to keep dealers informed and aligned
    • Partner with Sales, Product, and Marketing to ensure clear, consistent, and impactful messaging across all dealer touchpoints
    • Lead key engagement moments, including national events, trade shows, and critical business communications

Enablement, Programs & Go-to-Market Support

• • Drive dealer onboarding, training, and ongoing education to strengthen product knowledge and sales outcomes
    • Develop toolkits, promotional calendars, and launch playbooks to support successful go-to-market execution
    • Lead all aspects of programs that reinforce partner engagement, including learning initiatives and sales enablement resources

Insights, Feedback & Strategic Leadership

• • Establish and lead feedback channels (surveys, councils, analytics) to measure satisfaction, engagement, and program effectiveness
    • Convert insights into actionable strategies that improve partner experience and drive business results
    • Lead cross-functional initiatives and teams, setting vision, performance indicators, and continuous improvement plans for the partner experience function

Experience & Qualifications

Education

• • Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Experience:

• • Minimum 10 years of a combination of proven experience spanning the following areas: - Experience in partner marketing, dealer communications, event/trade show management, or customer experience - Shown success leading large-scale events, tradeshows, and digital platform initiatives - Strong leadership and project management experience

Software/Technical Skills:

• • Proficiency in CRM, CMS, or communication tools (Salesforce, SharePoint, Constant Contact, etc.)
    • Familiarity with Partner Portal Tools / Platforms

Other Skills/Knowledge/Abilities:

• • Effective leadership and cross-functional project management skills
    • Outstanding written and verbal communication skills
    • Analytical and data-driven mentality with the ability to translate insights into strategy
    • Ability to build strong internal and external collaborator relationships
    • Excellent attention to detail
    • Capability to manage large-scale events, tradeshows, and digital platform projects
    • Knowledge of the sewing, crafting, and creative retail community

Additional Details for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• • The targeted base salary range for this position is $ 145,000- $ 165,000 per year.
    • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
    • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.