Commercial & Growth Director at Brocket Hall in Hatfield, England, GB

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.

This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.

We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.

The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.

The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue.Key responsibilities include:

* Take ownership of commercial revenue performance

* Develop growth plans across each business area

* Lead and develop the sales team

* Set clear revenue targets and KPIs

* Build accurate pipelines and forecasts

* Improve enquiry response and follow-up

* Increase conversion from enquiry to booking and payment

* Personally support high-value opportunities

* Build proactive corporate and outbound sales

* Develop partnerships and key accounts

* Improve digital lead generation across Google, Meta, website, email and third-party platforms

* Improve pricing, packages and discount structures

* Take ownership of HubSpot commercial discipline

* Work with AI and automation resources to improve the complete customer journey

Priority growth areas will include Weddings & Events, Corporate Golf, Membership and Accommodation.

Proven commercial or sales leadership experience

* Strong track record of delivering measurable revenue growth

* Experience owning significant revenue targets

* Strong understanding of sales funnels and conversion

* Experience leading and challenging sales teams

* Strong CRM and pipeline management knowledge

* Understanding of digital marketing and lead generation

* Strong numerical and commercial judgement

* Experience with pricing and commercial offers

* Strong B2B and B2C sales capability

* Excellent execution and follow-through

* Entrepreneurial and hands-on approach

* Comfortable working directly with senior leadership

Experience in hospitality, golf, leisure, hotels, luxury venues, membership businesses or events would be beneficial but is not essential.

Experience with HubSpot would be particularly valuable.

Competitive salary

* Performance-related bonus

* Opportunity to lead commercial growth across an iconic country estate

* Direct access to senior decision-makers

* Significant autonomy to build and implement commercial strategy

* Staff benefits across the Estate