Director, US Commercial AI & Advanced… at Bristol-Myers… · Princeton

Director, US Commercial AI & Advanced Analytics Location: Princeton - NJ - US Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Director, US Commercial AI & Advanced Analytics is accountable for driving advanced marketing mix and commercial decision intelligence across BMS, with a strong focus on translating marketing investments into measurable business impact. This role leads the design, build, and operationalization of Marketing Mix (MMx), Key Driver, and optimization capabilities that inform investment planning, channel strategy, and performance optimization across brands and therapeutic areas. This position combines innovation with disciplined execution, modernizing marketing and commercial measurement through scalable, AI-enabled decision platforms. The Director partners closely with Marketing, Brand, Omnichannel, Field, Finance, BI&T, and Operations teams to embed marketing mix insights into annual planning, budgeting, scenario analysis, and go-to-market decisions—raising the bar on how evidence and analytics shape action. As a senior thought partner to commercial stakeholders, the Director translates complex marketing mix and causal insights into clear, executive-ready recommendations that directly influence brand strategy, media allocation, and portfolio decisions. Responsibilities: Drive Marketing & Commercial Decision Support Deliver AI-driven measurement, scenario planning, and optimization to support brand strategy, portfolio decisions, and launches. Support automation of Marketing Mix, Key Driver Analyses (KDA), and budget optimization to reduce cycle time and manual effort. Partner with BI&T and global delivery teams to leverage analytics-ready datasets (ARDs) and standardized data products. Modernize Brand & Omnichannel Insights Contribute to the deployment and enhancement of agentic MMx and advanced analytics platforms supporting Brand Analytics, TA teams, and Omnichannel stakeholders. Ensure analytics outputs are integrated into annual planning, investment decisions, and media strategy discussions. Support always-on insights capabilities that deliver role-based, actionable intelligence across Marketing, Field, and Medical teams. Oversee analytics for media performance measurement and resource allocation across digital, TV, print, and social channels. Apply experimentation and causal inference approaches (A/B tests, incrementality, econometric models) to quantify impact and optimize spend. Apply and reinforce enterprise standards for KPIs, methodologies, and analytics storytelling. Enable TA-Aligned Teams & Global Delivery Support TA Analytics Leads by providing platforms, tools, and advanced analytical capabilities. Partner with Hyderabad-based analytics and engineering teams to deliver high-quality, production-ready solutions. Operate effectively within a hub-and-spoke model, balancing TA-specific needs with enterprise reuse and efficiency. Governance, Compliance & Responsible AI Execute analytics and AI solutions in alignment with established governance, privacy, and compliance requirements. Ensure explainability, documentation, monitoring, and appropriate human-in-the-loop controls for AI-enabled solutions. Support adoption through training, change management, and stakeholder engagement. Tools, Automation & AI Products Contribute to the delivery of scalable analytics products including self-service dashboards and automated insights. Partner with BI&T on deployment patterns, feature stores, and MLOps standards. Help reduce reliance on external vendors through repeatable solutions, automation, and standardization. Talent & Stakeholder Engagement Manage and develop a team of analytics professionals or technical leads. Translate complex analytics into clear, business-focused insights and recommendations for brand and functional leaders. Represent Commercial Analytics & AI in cross-functional project teams and working forums. Qualifications: Advanced degree in Data Science, Statistics, Computer Science, Economics, or related field. Minimum 8 years of experience in pharmaceutical commercial analytics, decision science, or related roles, with hands-on experience in MMM/MMx, KDA, and resource optimization. 3+ years of experience leading analytics teams or significant cross-functional initiatives. Strong expertise in causal inference and incrementality measurement (e.g., geo-experiments, matched-market tests, uplift modeling). Proficiency in Bayesian, hierarchical, and econometric MMx techniques (adstock, lag, saturation) and their application to budget and channel optimization. Working knowledge of agentic AI concepts, LLMs, RAG, and scalable analytics platforms (hands-on experience a plus). Experience operationalizing analytics or AI solutions into business workflows and driving adoption. Familiarity with pharma data assets (claims, APLD, specialty pharmacy, promotional, digital). Understanding of analytics and AI governance in regulated environments (privacy, risk, compliance). Experience with cloud analytics platforms (e.g., Databricks, Snowflake) and BI tools. Working knowledge of data privacy requirements (HIPAA, GDPR/CCPA). #CASA If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Compensation Overview: Princeton - NJ - US: $197,800 - $239,681 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/. Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include: Health Coverage: Medical, pharmacy, dental, and vision care. Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP). Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support. ​Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. *Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley. R1602308 : Director, US Commercial AI & Advanced Analytics