Marketing Automation Specialist at Bright Horizons in Newton, MA

MARKETING AUTOMATION SPECIALIST Location: Newton Massachusetts 02459 · Hybrid Primary Purpose The Marketing Automation Specialist will support the Marketing team on customer and prospect-facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters, and retention programs using Salesforce Marketing Cloud. This role works closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference. Essential Functions/Responsibilities • Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements. • Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing campaigns • Client management of internal stakeholders acting as an internal email consultant on email marketing best practices. • Be accountable for quality execution and timeliness of all email projects and campaigns. • Monitor daily email sends and data transfer processes to ensure proper execution of email programs. • Report on the delivery of email campaigns and journeys as well as provide insight for optimization. • Provide recommendations and input on goals, objectives, strategy and email best practices. • Keep management in the loop on email performance against goals and objectives. • Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics) • Recommend marketing automation and email build best practices, troubleshoot issues, and ensure adherence to development standards, compliance regulations, and accessibility guidelines. • Perform render testing across devices and email clients to check for email rendering across different ISPs. • Responsible for performing end-to-end QA on email campaigns, including validating audience segmentation, personalization, links, rendering across devices/clients, and compliance requirements. Ensures accuracy of content, functionality, tracking, and scheduling prior to deployment, while identifying and resolving issues to maintain high-quality campaign execution. Minimum Qualifications: • Bachelor's Degree in Marketing, Communications or a related field • In lieu of a degree, an additional 3 years of experience may be considered • 1-3 years of experience in marketing automation platforms (preferably Marketing Cloud, Marketo, Pardot, Adobe Campaign) Preferred Qualifications: • HTML and some basic coding knowledge is preferred • Experience using SQL and similar queries to analyze data is preferred • Strong project management skills and exceptional attention to detail. • Ability to work in a fast-paced environment working with multiple stakeholders. • Experience managing projects of varying complexity; time and project management are critical skills. • Demonstrated resourcefulness, motivation, initiative and creative problem solving. • Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines. • Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.) • Must be flexible with the ability to adapt to, and drive change. • Self-starter with strong interpersonal skills who both works well within a team and independently At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference. Compensation: The annual salary for this position is between $69,000-$76,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: • Medical, dental, and vision insurance • Paid vacation, sick, holiday, and parental bonding leave • 401(k) retirement plan • Long-term and short-term disability insurance • Life insurance • Money-saving discounts and financial planning tools • Tuition assistance and education coaching • Caregiving support and resources for the children and adults in your family • Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness Life at Bright Horizons: At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.