Junior Marketing Executive at BridgeU in London, England, GB

Company Description

The world of higher education is experiencing extraordinary growth, as it prepares to absorb 100 million more students by 2025. With the introduction of online courses, and the emergence of viable new alternatives to traditional higher education, students find themselves confronted with a more diverse and international range of post-secondary opportunities than ever before.

Traditional approaches to university preparation and careers guidance must adapt to meet the evolving needs of today’s students, preparing for tomorrow’s world. Operating successfully in secondary schools in 40 countries, BridgeU’s platform leverages data about courses and universities from around the world, and combines intelligent tools with streamlined administration to empower schools to provide a premium, modern, careers-guidance service to their students. Declared one of the most innovative EdTech Startups in Europe (by EdTech Europe), BridgeU has raised $3.5m in venture capital from Octopus Investments, Seedcamp, Fresco and GSV Acceleration.

Job Description

We’re looking for someone to be part of the growing marketing department at BridgeU. This job requires someone who’s ready to think fast, adapt quickly, and who can’t wait to take on new challenges. We believe that marketing is essential, guiding potential customers’ first interactions with our company and shaping the way BridgeU is presented to the world. We’re looking for an ambitious, driven person to join our team and help drive engagement and growth.

Your role will include, but not be limited to: writing about education news and covering stories for readers of the BridgeU blog; contributing ideas to the content calendar; working on data visualisations that tell compelling narratives and add value to stories and marketing collateral; helping to develop and execute social media strategy; carrying out audience and market research; collecting data to help analyse marketing campaigns; regular reporting on performance; and ensuring the overall success of marketing campaigns by being willing to tackle the smallest or biggest jobs - from working on a brand new brochure to sending out 100 mugs to new customers.

Qualifications

This role will suit you if you:

• Love coming up with new ideas for posts and writing for an online audience
• Excel at communicating, verbally, visually and in writing
• Are proactive, organised and super-creative
• Have a keen eye for the aesthetics of a piece of work
• Have some experience with using content and social media management systems to publish, schedule, and analyse content
• Are interested and keen to master the latest innovations in storytelling and social
• Have some experience with Photoshop, Illustrator, and similar software
• Can provide examples of innovation and excellent content creation in your past work, and interest in our market